Marketing Attraction: An Age-Old Challenge with New Wave Solutions

Do you find it harder than ever to attract new customers with your current marketing efforts? Are the tried-and-true methods of the past no longer effective?

The current business landscape calls for new marketing strategies based on a recently emerging buyer journey. This discussion examines how to shift your marketing mindset to accommodate the next wave of buyer behaviour.

In this session, you’ll learn how to:

• Re-evaluate potentially outdated marketing channels
• Weigh short-term needs vs. long-term strategies
• Budget your marketing dollars to reach maximum ROI
• Prioritise and focus on the tactics that matter most