Get Skillz Basketball Accelerates Growth with Attentive’s Automated Marketing

Get Skillz Basketball in Plymouth, Michigan, offers high-intensity, skill-building programs for youth athletes. Each session is intentionally designed to shape future leaders—combining technical training, mental discipline, and game IQ to develop complete players.  

As demand for their classes increased, the Get Skillz team realized they needed a better way to engage prospects, follow up quickly, and turn interest into paying clients. Like many fitness businesses, their growth depended on converting traffic from Facebook, Instagram, and their website. But their former marketing tools weren't built for fast follow-up or seamless tracking. 

"We were getting leads," shared Shane, a manager at Get Skillz, "but it was hard to follow up quickly or see which people actually converted. We needed something easier and more automated." 

Their solution came through leveraging Attentive via Mindbody. We spoke with Shane Sandhu to learn how the platform has helped Get Skillz Basketball streamline their marketing and accelerate growth. 

Streamlined marketing with Attentive

The team had previously used Constant Contact and Mindbody's Marketing Suite, but chose Mindbody-integrated Attentive for its automation, tracking, and the flexibility needed to build a polished, scalable marketing funnel. Attentive offered a more intuitive way to engage potential clients—without the manual lift. 

Today, Get Skillz Basketball uses Attentive's full-screen signup units, automated welcome journeys, and seasonal campaigns to reach prospects the moment they express interest. Their strongest lead driver is a free 30-minute consultation designed to match athletes with the right program. 

Attentive's templates also elevate their brand presence with an updated, polished look. 

Early results set the stage for growth

Get Skillz implemented Attentive in September 2025, and even within the first few months, the results were hard to ignore: 

• $2,790 in revenue from Attentive-driven leads 
• 144 new opt-ins added to their subscriber list 
• 38 class sign-ins driven through automated outreach 

For a fitness studio early in its use of marketing automations, these results point to a strong foundation and meaningful potential as their funnel continues to mature. 

Building on the momentum

Get Skillz Basketball plans to expand their Attentive strategy by launching sign-up unit campaigns on Instagram, building out seasonal journeys, and incorporating more visual storytelling into their outreach.  

As they head into a busy fitness season, Attentive gives them a marketing engine that can grow alongside their community.