How Does ClassPass Work? Business Owners’ Questions Answered

ClassPass is a leading fitness and wellness membership, giving users access to a wide variety of experiences, from yoga, cycling, Pilates, barre, and strength training to massages, acupuncture, facials, and even movies. With one flexible membership, members can discover new favorite studios, develop new routines, and prioritize their health and well-being in ways that fit their lifestyle. 

Additionally, ClassPass helps fitness, wellness, beauty and experience-driven businesses grow by transforming unfilled spots or appointments into incremental revenue. With no upfront costs, marketing expenses, or added customer service responsibilities, our partners gain access to new clients while their direct business remains protected. 

ClassPass 101:

How does ClassPass work? ClassPass users select a membership plan and receive a monthly bank of credits that they can use to book fitness, beauty, and wellness experiences at participating businesses. The number of credits needed to book a class or service varies and is listed next to every class or service listing. 

Why do classes and services have different credit values? A number of factors go into determining credit value of a class or appointment, including time, popularity, and location. 

What cities does ClassPass operate in? ClassPass is available in all 50 states and in 31 countries globally. You can search to see how many businesses have already joined ClassPass in your area. 

How many businesses work with ClassPass? ClassPass partners with tens of thousands of studios, gyms, salons, spas, and wellness businesses globally, and more join every day. 

How does ClassPass pay studios? ClassPass pays studios through Tipalti, a trusted third-party payment service. Tipalti securely deposits ClassPass revenue directly into a business' account at no cost and is a secure banking system that is SSAE 16 SOC compliant and ISAE 3402 Type II certified. 
 
What are the demographics of ClassPass users? ClassPass appeals to both men and women with disposable income. A typical ClassPass member is 25-45 years of age and may have tried boutique fitness classes but does not typically have loyalty to a specific brand. Generally, ClassPass users are variety seekers who enjoy trying different workouts and wellness experiences each month. 

ClassPass and your business:

How do businesses benefit from using ClassPass? ClassPass helps businesses to fill class spots and book appointment times that would otherwise go unfilled, and to attract new customers—with no extra effort or additional cost. 

• ClassPass materially grows the number of people who may try your service: 47% of our users say that prior to ClassPass, studio fitness classes were not a part of their fitness routine.
• ClassPass brings new people to your business:as of January 2025, 94% of ClassPass users were brand-new to the venues they visit. 

How much revenue do most businesses earn through ClassPass? Mindbody is the only platform where we have full visibility into ClassPass' impact on a partner business and the average Mindbody business sees a ~29% increase in revenue after 6 months on ClassPass (as of Jan 2025). 

How long does it take for a business owner to get set up to offer their services to ClassPass members? The set-up process is easy. It typically takes about 10 minutes for a business owner to get set up with ClassPass. 

How does ClassPass prevent its members from using multiple emails for free trials? ClassPass has a number of blockers in place to prevent users from redeeming multiple free trials. To start a trial, a user must provide an original email address, phone number, and credit card, none of which have been used on the platform before. There's also a process in place to identify and block active trials that are believed to be repeats based on IDFA (device ID), browser cookie, and email loopholes.  

To further safeguard against repeat trial redemption, we've invested heavily in machine learning and real-time monitoring. As of May 2025, we've increased the capacity of our fraud detection systems, speeding up detection by 48x over a 6-month period. These improvements have resulted in an almost ~90% reduction in fraudulent reservations. Additionally, there are easy ways that businesses can report suspected trial fraud directly through their ClassPass dashboard. 

My ClassPass business account:

What is included in my ClassPass listing? Can I also promote my memberships or class packs? Your ClassPass listing includes information about your studio or business, detailed class or service descriptions, amenities, and photos of your business. You can also sell your packages or memberships within the ClassPass app. 

How are classes and experiences managed in ClassPass? To help manage inventory for your services and classes, ClassPass has proprietary SmartTools, which analyze historical and real-time data to predict empty spots, adjust rates to fill them, and maximize your revenue on ClassPass. 

How does ClassPass determine the rate for my unused spots? SmartRate is ClassPass's dynamic pricing tool designed to help partners maximize the total value of every class. Instead of setting a fixed rate per spot, SmartRate automatically adjusts class pricing in real time based on demand, availability and seasonal trends, charging more for your popular classes and less for your less popular classes. 

How will I know if ClassPass is effective for my business? ClassPass has customized dashboards that allow you to easily view your performance. The dashboard is a powerful tool that provides you with insights on reservation history, ratings, revenue earned, top rated classes, utilization, and more. 

How can I get in touch with ClassPass customer support? Visit ClassPass support. 

ClassPass & Mindbody:

Now that ClassPass is part of the Mindbody family, will Mindbody customers have to use ClassPass? No. As always, business owners can decide whether they want to join the ClassPass platform. Just as businesses using ClassPass have the choice to use Mindbody. Neither decision will impact the way you work with either platform. 

What will happen to the Mindbody app? Will you combine the Mindbody app with the ClassPass app? We plan to keep the Mindbody app active and separate from the ClassPass membership. Each app offers distinct experiences and reaches different consumers. ClassPass is a recurring subscription and ideal for the price-conscious, variety-seeking consumer. The Mindbody app is ideal for those looking to explore new options and manage their bookings at their favorite businesses. There is no change to the way you work with either platform. 

Will you be integrating ClassPass into the Mindbody platform? What benefits will we see from this acquisition? Mindbody and ClassPass are both a part of Playlist, leveraging shared technology and expertise to provide businesses with best-in-class tools to help them grow and thrive. Both brands are dedicated to helping drive consumers to fitness studios, spas, salons and integrative health centers around the globe. 

ClassPass partners that use Mindobdy as their booking system are able to see ClassPass performance directly within their Mindbody dashboard for enhanced insights. 

For businesses using Mindbody, does this mean that ClassPass has access to all our customer data? Will they start marketing to my customer base directly? We remain committed to the agreements you signed with Mindbody, including the data sharing restrictions outlined in those agreements. Neither Mindbody nor ClassPass will be marketing to your customers directly using your data. Our team will be marketing to people who have opted to receive emails directly from Mindbody or ClassPass. So, while there may be some crossover with your customer list, we can assure you that we'll only market to consumers who have opted in directly via the Mindbody or ClassPass app, website, email, etc. to receive marketing from us. 

We're so confident ClassPass will increase your visibility and revenue, we guarantee it. If ClassPass doesn't increase your revenue in 90 days, we'll write you a check for 2x the difference. (Terms apply.)