4 Ways Fitness Businesses Can Attract New Clients & Fill Open Spots
One of the hardest parts about running a fitness business is attracting new clients. You have to constantly be on the lookout for fresh ways to grow your customer base and keep classes full.
Clients come and go, and attendance can vary throughout the day and week. Thankfully, your Mindbody software is the best on the market and has an arsenal of features to tackle these challenges and increase revenue.
Here are 4 ways to attract new clients and fill open spots at your studio or gym.
1. Leverage our Affiliate Network
With so many digital marketing options available, it can be hard to know where to invest your advertising budget to attract the right new customers.
We’ve partnered with FitOn Health and Google to put your business in front of consumers near you who are interested in fitness and health. With the Affiliate Network acquisition tool, your business is at the fingertips of health-minded individuals in your community, which makes booking at your studio more convenient than ever.
2. Take advantage of ClassPass
Want your studio in front of fitness fanatics looking for classes like yours? List your business on ClassPass (for free!) to reach an untapped audience. ClassPass helps businesses drive incremental value by filling up unused class spaces and promoting studios to customers who may not have otherwise booked a class.
Plus, with our ClassPass Guarantee, there’s no better time to try it out. Here’s how it works: We’ll prove that Mindbody customers who add on ClassPass for three months will see a revenue boost. If not, we’ll write a check for two times the difference. (Terms apply.)
Don’t wait. Start acquiring new customers with ClassPass today.
3. Use Dynamic Pricing
Nearly half of fitness class spots go unfilled each day. However, when you provide the right price at the right time, paying customers will knock at your door in no time.
With Dynamic Pricing, clients who use the Mindbody app will pay a variable price for any class you select. That price fluctuates within the range you choose, based on demand. For less-than-full classes, Dynamic Pricing helps fill spots with discounted rates. For sought-after classes, surge pricing helps you make more money due to high demand.
Ready to bring in new customers with this tool? Set up Dynamic Pricing.
4. Try Promoted Intro Offers
An introductory offer is any kind of promotion that encourages new clients to try your studio. It’s also a great way to encourage existing members to check out a new class or service at your studio or gym. Learn more about creating effective intro offers.
With Promoted Intro Offers, your new client specials are prominently displayed in the “Intro Deals” section of the Mindbody Marketplace, including the Mindbody app home screen. Opting in is easy and free—you’ll only pay if a client books a class at your business. The fees are performance-based, which means it will cost you nothing if it doesn't produce results.
Here's how to get started with Promoted Intro Offers.
It’s never a simple task to get new clients through your doors. But, if you incorporate these tips, we’re confident you’ll experience an influx of fitness-minded folks ready to join your community in no time.
