How to Create a Marketing Plan and Budget for Your Business

What’s the secret to long-term marketing success? A marketing plan. To write a comprehensive marketing plan, you need to outline your business goals, define your target customers, and determine the individual strategies you’ll use to reach customers—and keep them coming back. From there, you can determine how much budget to allocate to marketing for maximum results.

Download this guide—and accompanying template—to write the essential components of your very own marketing plan and budget, including:

• Business Summary
• Target Market
• Strategy
• Budget
• Key Performance Indicators (KPIs)