8 Steps to Get the Most Out of the Mindbody Marketplace

Think you know the Mindbody Marketplace? Think again. The Marketplace, inclusive of the consumer app and website, is how Mindbody connects millions of fitness and wellness lovers to businesses like yours. Folks who use the Mindbody Marketplace are the kind of clients you want to attract—they’re more loyal to studios, gyms, salons and spas like yours and tend to spend more money on fitness & wellness.

Here are eight steps to optimize your listing within the Marketplace to show up, show off, and get connected.

1. Craft an irresistible listing

Do more than show up, show off and detail what you do best. Clients want something polished, persuasive, and on-brand—so use your listing to maximize your earning potential.

Are users able to find you when they’re browsing and searching? What does your listing look like? You can double check by doing a simple search in the app, on the Mindbody consumer website, or review your listing and business details directly from your software.

2. Master keyword optimization

You’re probably familiar with search functionality on Google. Well, searching in the Mindbody app or consumer website is very similar. Our goal is to connect consumers to what they’re looking for as quickly as possible. The more detail you provide about your business, class, or appointment, the more likely you will show up when someone is searching.

Pro tip: Think about what your customer would search for in order to find your service. Are they searching for Hatha, or just yoga? Include descriptive keywords to make sure you show up.

3. Leverage categories and subcategories

Categories are filters in the Mindbody Marketplace designed to help your customer find you faster. It’s important that you select the right category and subcategory for each class and appointment you offer. This helps fitness and wellness lovers discover what they’re looking for faster when they’re browsing.

4. Enhance visibility with Flexible Pricing

While dynamically pricing your class drop-ins can help you fill unsold spots, this feature has the added benefit of helping people find you more easily. Users will find ‘Flexible Pricing’ directly from the home screen of the app and can also filter on the app or consumer site to see only 'Flexible Pricing' drop-ins. Dynamically priced fitness classes are also highlighted in the new class list within the Marketplace. So, if you haven’t already, set up your dynamically priced drop-ins in your software under Services and Pricing.

Pro tip: If you want to keep prices static but still want the increased visibility, set your minimum and maximum price to be equal to your regular drop-in. Need help with set-up? Here’s a step-by-step support guide. Note: Dynamic Pricing is only available in the US.

Ready to take your Dynamic Pricing strategy to the next level? You can also use this feature to make more money with your highly sought-after classes with Surge Pricing. When there is a high demand for a class, you can use surge pricing to charge more. Think of it like Uber's surge pricing. The higher the demand of your class, the more it will cost for someone to purchase a drop-in. According to our research, we have seen an upward trend when it comes to fitness-minded folks taking advantage of Surge Pricing to find classes that they love. Want to learn more about this feature? Check out this blog post.

5. Spotlight introductory offers for new clients

Introductory offers are always a great way to give a hesitant, potential customer the extra nudge to commit, especially when promoted in the Mindbody Marketplace. Promoted intro offers help you stand out in an competitive market—all you have to do is set them up and watch your business grow. Plus, every time a new client purchases your intro offer, your business is listed in their favorites tile, up front and center.

Learn more about promoting intro offers.

6. Showcase uniqueness with photos

Consumers want to know what makes your business unique, so make sure to show them! Add photos that will attract people to your location, staff, or services; this will also help tell your brand story. Add location photos in your software by navigating to Location and App Listings and clicking on “Manage Location Photos.”

Pro tip: In case you want some tips on taking good photos, here’s an article to help. Don’t forget to add a logo that is appropriately sized—first impressions still matter. Make sure your logo doesn’t look like it was squished through a kaleidoscope...unless that’s what you’re going for.

7. Utilize descriptions and bios for connectivity

In addition to helping people find you on the Marketplace, descriptions of your business, classes, and appointments are your chance to tell potential clients about what makes your business unique and convince customers to book with you.

Staff bios and photos are also a great way to get customers to connect with you, especially for services that are more personal.  Your staff are a huge part of why customers book at your business, so make sure they stand out.

8. Harness the power of ratings and reviews

Ratings and reviews have a huge impact on someone's decision to book a class or appointment, especially for the first time. Encourage customers to leave reviews after their visit and boost your star rating. Mindbody makes this easy by sending clients a request to review each class or service they book within the app or consumer site. 

Elevate your Mindbody Marketplace experience using these eight steps to ensure optimal visibility, engagement, and connection with your target audience.

*Data reflects monthly average Mindbody app usage from Looker data reporting through January 2022.