3 Ways Fitness Businesses Can Attract New Clients
By Denise Prichard
As a fitness business owner, you realize one of the hardest things about running your business is attracting new clients. Naturally, you’re constantly looking for ways to grow your customer base because you know that it is the ticket to success at your business.
And since our main goal is to help you succeed in connecting the world to wellness, we’ve invested heavily in advertising the Mindbody app to help put your business front-and-center to fitness-focused consumers. Maybe on your drive into work you’ve heard Dax Shepard rave about our app on his podcast, The Armchair Expert. Odds are people looking for a new fitness studio in your area have too.
But making your fitness studio visible to your local community is only half the battle when it comes to keeping your classes full. Class attendance can vary throughout the day and week—which means certain classes can suffer attendance-wise. Maybe you have a late morning class that’s attendance is suffering because most people are working during that time. Or maybe your 4 pm class takes a hit every now and then because some of your clients get stuck in that late-afternoon meeting.
These are all scenarios that you as a fitness business owner can’t always control. However, what if I told you that Mindbody Promote has an arsenal of features that help you bring in new clients and combat all these factors affecting demand to keep your classes full? Let’s dive in.
1. Partner network
With so many digital marketing options available, it can be hard to know where to invest your advertising budget to attract the right new customers. We’ve partnered with Peerfit and Google to put your business in front of consumers near you who are interested in fitness and health.
With the partner network acquisition tool, marketing your business to new clients has never been easier. Because of our partnership with Peerfit and Google, your business is directly at the fingertips of health-focused members of your community—which makes booking at your studio more convenient than ever before.
2. Last-minute offers
According to our research, almost 50% of fitness class spots go unfilled each day. However, if you provide the right price at the right time, paying customers will be knocking at your door to fill those empty spots. The fluctuation of your class prices happens automatically based on the minimum and maximum prices you have put in place along with how many open spots you allow to be filled.
On top of that, our research indicates that 58% of people who take advantage of last-minute offers make a subsequent purchase at the same business within 90 days.
3. Promoted intro offers
Promoting your intro offers in the Mindbody app can help your business attract new clients. An introductory offer is any kind of promotion given to new clients the first time they purchase a class and is often used as an acquisition tactic. These offers encourage new clients to step foot in your studio by helping them get over any fears of committing to a long-term membership—they can also provide great value to a current client who may be on the fence about trying a new type of class at your studio. To learn more about creating effective intro offers, check out this blog post.
To start promoting your intro offers, be sure to opt into "Promoted intro offers" through the Marketing screen and your intro offers will be front and center on the app.
Opting-in to Mindbody Promote is super simple. Need help getting started? Visit our FAQ page.