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client retention constant change

How to Retain Clients When the Only Constant Is Change

By Trey Nordone

February 24, 2021

Remember Zumba and Tae Bo? What about those in-your-face, late-night Bowflex infomercials? If we’re getting into some fitness nostalgia, who can forget the incomparable Richard Simmons and those outfits? Whatever happened to all of those fads? We see it all the time in the health and wellness sector. One day everyone is into CrossFit and Keto, and the next day, everyone is talking about goat yoga and goji berries. The only thing more frustrating than staying ahead of the trend curve is trying to combat high churn rates, especially among younger gym goers. By looking at how experts monitor and predict trends on a national and global scale, we can learn a thing or two about modern member retention.

How feedback can increase client retention

Incorporating the right customer feedback tools and practices is the key to a winning retention strategy. Aggregating feedback responses in real time and in one place allows you to spot patterns at your locations, better train your employees for more positive interaction, and follow up with any potential issues before they become system problems. Not only can you recognize what members like and dislike about your operation, but you cultivate a sense of belonging and care for each member through your efforts. While we all hope to establish a lasting relationship with members right away, relationships grow and change. Just as it pays to study overall industry trends, it pays to listen to trends on a personal level. By creating and maintaining this dialogue, you and your members can work together to become a lasting brand that you’re all proud of. After all, stellar customer experience is no passing fad.

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About the author:

Trey Nordone

Guest Blogger

Trey is a content creator with experience in business development, journalism, marketing, and digital media production across multiple industries. He currently works with Listen360 to create compelling content about the proven business and culture advantages of actively engaging customers and employees.

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