8 Automated Marketing Campaigns That Will Work for Your Fitness Business

Marketing automation can elevate your fitness or wellness business from being stagnant and inefficient to becoming effective and profitable. You can achieve this by setting up email and text automation that runs once and sends messages to your clients automatically on your behalf. 

Automated marketing campaigns allow you to easily create and send emails and text messages to your subscribers, enabling you to target specific clients at the perfect moment with the right message. 

What is automated marketing?

Automated marketing is a powerful tool that helps you streamline your marketing efforts while delivering a personalized experience to clients. It uses rules and triggers, such as when a client books a class, cancels an appointment, or hasn’t visited in a while, to send timely and relevant emails and text messages.  

Using personalization, automated marketing tailors every message to a client's actions or preferences. Sometimes, combining both channels is the most effective strategy. For instance, an email can provide detailed information, while a quick text ensures the message is seen promptly. This multi-channel approach ensures you effectively reach and engage your target audience, maximizing your marketing impact with minimal effort. 

For fitness and wellness businesses, automated email and text campaigns are a game-changer. They help you effortlessly connect with clients, nurture loyalty, and drive more bookings. Here are 8 automated fitness email and text ideas you can set up to achieve these goals.  

1. Welcome text and email

An automated welcome email and text campaign can set the tone for a long-term relationship with your new clients. This is a valuable opportunity to highlight your offerings, share your schedule, address any questions they may have, and ensure they feel welcomed into your fitness or wellness community. However, automation does not mean that the messages shouldn't be personalized. Customize your welcome messages so that subscribers can connect with your brand on a deeper level.

2. Intro offer text and email

A drip campaign is an email automation strategy that sends a series of pre-scheduled messages designed to engage and nurture your subscribers over time. It ensures you’re building meaningful connections with your audience right from their first interaction, whether that’s signing up for your newsletter, attending an event, or making an initial purchase. Effective drip campaigns begin with segmenting your customer lists, a process of categorizing your audience based on factors like demographics, behavior, or purchase history. This ensures your messages are highly personalized and relevant to each recipient.   

To maximize the impact of your campaigns, align them with the reason prospects first engaged with your business. Focus on their specific service category or area of interest, and use automation to share valuable insights, helpful tips, and exclusive intro offers. This targeted approach builds trust and keeps your business top of mind, guiding them seamlessly toward becoming active and loyal clients. 

Pro Tip: At the start of their introductory period, incentivize customers to participate in a set number of workouts. For example, they'll get a free t-shirt if they attend at least six classes within the first month. 

3. Re-engagement text and email

This text and email campaign is designed to reach out to clients who haven't visited in a while, with the goal of winning back their business. When you set up this automated campaign, it targets subscribers who haven't made a booking within a specific time frame and sends them an attractive offer to encourage their return.

4. Upsell to membership text and email

Growing your fitness or wellness business isn’t just about attracting new clients, it’s about turning occasional visitors into loyal members. Automated text and email campaigns make it easier to upsell memberships, packages, and services by targeting pay-per-visit clients with personalized offers and incentives. By showcasing the value and benefits of membership, you can nurture these relationships and convert drop-in clients into long-term, engaged members.

Create a special offer that highlights the cost savings and convenience of a package, target clients who consistently use drop-in options or book individual appointments and let your automated marketing system do the rest. Personalized offers will showcase the benefits of upgrading, helping you increase package sales, build client loyalty, and grow recurring revenue effortlessly. 

5. Behavioral text and email

Behavioral text and emails are triggered by your clients' actions, or inaction, making them highly relevant and timely. These messages rely on a subscriber’s habits, such as browsing your services, starting the booking process but not completing it, or regularly booking a specific class or service. For example, if a client browses your offerings and abandons their booking, send a follow-up text or email reminding them to complete their reservation. By responding to these behavioral cues, you can create meaningful connections and drive more business. 

Pro Tip: Choose an email and SMS marketing platform that enables personalization and segmentation, allowing you to tailor messages to your subscribers’ unique preferences and behaviors. 

6. Milestone text and email

Milestone messages are a meaningful way to celebrate your clients' progress and achievements. By setting up a trigger in your automated marketing system, you can ensure that these messages are sent at the right moment, whether it’s to acknowledge their 10th yoga class, their 1-year membership anniversary, or the completion of a fitness challenge.  

Make sure the message is personalized and includes a special reward, such as a discount, free class, or exclusive offer. These automated celebrations make clients feel recognized and appreciated, fostering loyalty and motivating them to stay engaged with your business. 

7. “Thank you” text and email

A well-timed, automated “thank you” email and text is a simple yet powerful touchpoint that can leave a lasting impression on your clients. Sending this message right after they’ve completed an appointment, gym session, or yoga class shows your appreciation and reinforces a positive experience. This thoughtful gesture not only demonstrates that you value their time and effort but also helps keep your business top of mind.  

Pro Tip: Elevate your thank-you messages by including a call-to-action that drives engagement. Ask clients to share their experience by leaving an online review or include a convenient “Book Again” link to encourage repeat visits. 

8. Birthday text and email

A personalized birthday email and text is one way to make your clients feel special. Celebrate their big day by sending a heartfelt message along with a small gift, such as a discount on their next session, a free add-on service, or even a complimentary class. This thoughtful gesture shows clients that you appreciate them and encourages them to book with you again.

Automated marketing software

Automated marketing software is essential to helping your business streamline repetitive tasks and deliver targeted and impactful client communications. Mindbody enhances these efforts with tools such as automated email campaigns, SMS messaging, and easy-to-use customizable templates. These features assist fitness and wellness businesses in driving revenue, retaining clients, and building stronger relationships—all while saving time and effort.