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Presenter discussing wellness industry trends at BOLD

I.C.Y.M.I.: The Latest in Wellness Trends

If you attended this year’s BOLD Conference, it’s likely you walked away with inspiration and enthusiasm to finish 2018 strong. And why wouldn’t you? If you attended our State of the Industry presentation, you know the wellness industry is booming. But just in case you missed the conference, or simply need a refresher, here are the trends (and data) to prove it:

Fitness is on the rise.

From H.I.I.T. classes and boxing to Pilates and barre, the fitness industry is thriving—and isn’t slowing down anytime soon.

Check out these stats:

Learn more about what's happening in fitness in our new report, 2019 Fitness in America

Different generations are moving in unique ways.

Generational trends in fitness infographic

The beauty and wellness industries are flourishing, too.

Beauty and wellness services also continue to soar.

Here are a few numbers to note:

Men are big fans of integrative health.


Integrative health trends infographic

Social media continues to help drive business.

It’s true, social media really does help drive consumer discovery AND purchases.

Here are the specifics:

You have a chance to make a difference (and grow your business).

While wellness services are more popular than ever, there is still work to be done.

According to the Wellness Index survey:*

  • 68% of Americans don’t prioritize fitness
  • 57% regularly feel somewhat to extremely stressed
  • 70% don’t eat healthfully
  • 31% are not satisfied with their social connections

What does that mean for you? As a wellness business, you have the opportunity to reach an entirely new segment of customers and help them lead healthier, happier lives. The bottom line: wellness providers are needed more than ever — and we’re here to help you every step of the way.

For a printable version of key takeaways, check out our infographic. Or, watch a recording of the BOLD State of the Industry presentation

*Mindbody Wellness Index Survey, July 2018

We've only scratched the surface in this blog post. Ready to learn more about our research?

Read the Report

About the author:

Lauren McAlister

Lauren McAlister

Senior Marketing Content Specialist


Lauren is the co-owner of a fitness studio and a certified Nutritional Therapy Practitioner (NTP). Born and raised in California, Lauren has a heart for fitness, travel, and baking. She's also passionate about crafting meaningful content for others in the wellness space, which makes her role at Mindbody a perfect fit.


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