Moving with Momentum | Our New Logo
March 26, 2025
We're excited to introduce the new Mindbody logo—an evolution of our brand that reflects who we are today and where we’re headed next.
For the past 20 years, Mindbody has transformed the fitness and wellness industry, powering businesses and connecting them to consumers. We’ve helped our customers grow and succeed in a world that’s constantly evolving. And as our industry continues to change and innovate, so do we.
Our platform, our customers, and our vision have expanded. We’ve moved beyond being just a software provider. We’re a connector. A driver of movement. A force for innovation in the wellness space. And our brand needs to reflect everything we've become.
A mark that moves
We understand that a logo isn’t just an image—it’s a reflection of values and a visual representation of everything a business stands for.
That’s why our mark is designed to capture the energy, rhythm, and momentum that define both Mindbody and our customers. A dynamic, fluid “m,” our new logo symbolizes all forms of movement. A heartbeat, a breath, a step forward. Bold and continuous, it shows our commitment to connection, growth, and transformation. Our new logo honors our legacy in the industry while setting the stage for what’s next.
Designed for the future
We considered many factors as we developed this new identity. Our goal was to create a logo that was timeless and forward-thinking, recognizable and unique, and authentic to both us and our customers. We challenged ourselves by asking:
- Is this representative of who we are today?
- Does it align with where we’re going?
- Does it inspire movement and connection?
- Is it undeniably and unmistakably Mindbody?
The result is a mark that embodies forward momentum.
Get familiar with the new Mindbody
You’ll see our new logo roll out across our website, platform, and marketing. This isn’t just a refresh—it’s the next chapter of Mindbody, and we’re excited to share it with you. To explore more of our new identity, check out our brand guidelines.
