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7 Ways to Effectively Use YouTube to Market Your Business

By Mindbody

YouTube is the second largest search engine in the world, streaming video to more people than the population of the United States, Indonesia and Brazil combined.

With over 100 hours of footage being uploaded every minute, and 6 billion hours of video viewed every month, it’s definitely a tool to take advantage of.

So, how do you get this massive audience to check out your business? Here are seven tips that are sure to do the job.

Make a YouTube channel that reflects your brand.

YouTube has the capability of including your company’s voice with tools that allow you to upload logos, define a color scheme, and customize tags. View PBS’s page for a good example of how to do this.

Use the right words.

YouTube searches videos by the keywords assigned to them. So, it’s important that you’re specific when naming and describing your visual content.

Include social network profiles.

Your YouTube channel should be treated as a company website and include all relevant social media links.

Upload a trailer.

Create a two to three-minute video that best represents your company. This is your opportunity to give people a glimpse of what it’s like to do business with you.

Post how-to videos about your product or service.

People love to go online for answers. If your product or service requires any explanation, demonstrate how it’s done with an informative video. This also generates traffic to your YouTube channel.

For products or services that aren’t very complicated, consider making a video that incorporates fun and new ways to view your business. A great example of an uncomplicated product is milk. To get people interested, an ad agency created a video that showed a scenario they could relate to.  And, they succeeded in getting the attention of tens of thousands of viewers!

Get noticed.

The challenge every video faces is attracting the billions of viewers perusing YouTube on any given day. Get their attention by using an interesting image as your thumbnail.

Include testimonials.

Establish a solid reputation and gain the confidence of viewers by posting video testimonials from customers who’ve already used your products or services. This goes a long way in allaying any concerns potential customers may have.

YouTube is a place where billions of people go, looking to discover companies just like yours. Start using the online resources available for your business so you can spend more time doing the things you love.

About the author:

Mindbody Enso


Staff Writer

Mindbody emerged from a simple idea: small business owners deserve the time to do what they love. From its first iteration, Mindbody software has turned that vision into the technology that links tens of thousands of health, wellness, and beauty professionals to the millions of clients they serve.


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