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Tips to Win Clients and Increase Loyalty

This blog post is provided by our partners at Perkville.

Whether your business is just starting out or you’ve passed the one-year mark, your priorities are still to grow your client base and increase revenue—especially if you’re on the road to win The MINDBODY Big Goals, Big Rewards competition.

Running your business on a state-of-the-art system like MINDBODY makes an enormous difference toward achieving your goals, but knowing how to win customer loyalty will give you the edge you need to go further. Here are a few pro tips to help you gain customers and keep them devoted to you.

1. Give Them More
When someone is looking for a health, beauty or wellness specialist, they already have certain parameters in mind: “How close is the location to my home or office? Does it have everything I want? How much does it cost?” While “Do they have a rewards program?” may not always be at the top of their minds, a good rewards program can be what tips the scale in your favor when they’re making their final decisions.

Many businesses, especially in the fitness industry, incorporate a rewards program like Perkville into their sales process. Rewarding customers for things like taking classes, checking into the gym, or attending personal training shows them that you truly value their health. If your customer happens to be price sensitive, your rewards program can show them how to lower their overall cost by saving up points for discounts.  

2. Upsell customers
Rewards are often thought of as a business cost, assuming you have to give stuff away. However, a lot of businesses use rewards to upsell customers and increase the business’s revenue per customer. For example, a reward might be a large discount on a higher cost service like a first-time personal training session.  

3. Share the Love
Rewards can also drive referrals. Customers who love your business also like helping their friends get a a great deal. Offering a reward that’s better than what someone walking in off the street could get—like a free month pass for a friend—lets your customers feel like they’re hooking up a friend AND gets a new customer in the door. This way everyone wins. Your customer gets rewarded for the referral, the prospective customer gets a good deal, and you get a new client.  

4. Spread the Word
Take advantage of the tweeting, pinning and posting of our social culture. If your customers are already telling their social networks about the tough, yet satisfying workout they had today, or the incredible spa visit they’re enjoying right now, why not give them extra incentive to keep sharing? Select a program that automatically rewards customers for spreading the word on social networks like Facebook and Twitter.

YogaWorks President Jay DeCoons knows how well these tips work. In a recent case study, DeCoons said “The [Perkville] program has been a huge success. More than 30% of our members nationwide have signed up… users are filling YogaWorks’ Facebook pages with accolades and love for the studios and our amazing yoga, Pilates, and Mindful Fitness teachers.”

Start by setting up easy ways for your customers to earn points. Then create rewards your customers really want to earn. You’ll surpass your revenue and growth goals, and achieve happier customers along the way. And by rewarding customers for doing things as simple as booking classes and appointments online you’ll already be on your way to winning The MINDBODY Big Goals, Big Rewards competition.  Good luck!

Written by Michelle Lemire, Perkville Marketing Consultant

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