A woman teaching a stretching class

Are You Using the Right Fitness Software?

By Mindbody

The fitness industry has seen a lot of change over the last few weeks. But since nothing is business as usual during this coronavirus pandemic, you might be realizing you have quite a bit of downtime on your hands or trying to figure out what the future looks like—so why not reassess your fitness software?

Why now?

Your gym software probably wasn't the first thing you thought about when you either had to reduce your hours significantly or close your gym altogether—but now is the perfect time to re-address what you and your fitness clients need out of your software. It goes without saying, your choice of software is a crucial component to the success of your business during times like this.  

It's essential to stay connected with your members and maintain a steady stream of revenue—and the right fitness software can help you take care of both of those things. Your software should provide a comprehensive solution that caters to your needs as a business owner as well as the needs of your employees and customers.

So, what should you be looking for in your gym management software to not only help you navigate a critical time like this but seamlessly run your gym once you decide to reopen?

Does your software support your needs during COVID-19 and beyond?

Your software should provide your clients with an intuitive, easy-to-use experience that makes booking at your studio, gym, or fitness center simple. If it doesn't, then it may be time to look at other options. As you reassess your software, be sure to consider which providers provide an all-in-one solution from videos to member retention and online booking to automatic membership billing.

Bring the fitness studio to your clients with virtual classes

Just because your customers can't physically show up to workout classes or personal trainer sessions doesn't mean they can't still benefit from what your business has to offer and accomplish their fitness goals.

Many gyms are exploring—and finding success—offering classes online. But to find success and drive revenue, you need a few things: a secure, stable platform to stream or host video, a way to track who is accessing your virtual fitness classes, and payment processing to accept credit cards. Your fitness business software should do it all, safely.

(Don't just take it from us: check out how Undrcard Boxing uses Mindbody and online booking to power their live stream strategy.)

Minimize personal interaction to maintain health and safety after COVID-19  

When you reopen your gym or fitness business, instead of taking bookings over the phone, give customers the option to book services directly from your website, an app on their mobile device—or even Google. Also keep in mind that when customers can access gyms again, we will still likely be doing some form of social distancing. Make sure your software provides the ability to book online, self check-ins, and automatic payments.

Automate your communications with clients to stay in touch

You also want software that makes it easy for you and your team to communicate to current and prospective clients. If your current software system doesn't provide the tools you need to put your business front-and-center, it's time to upgrade to a platform that does.  

With advanced marketing tools, you can send updates to your current customers and even target prospects looking for fitness businesses just like yours. Make it easy for them to find and book your virtual workouts for now and check for in-person fitness classes when you're ready to reopen.

Ready-to-use email templates

With Mindbody Marketing Suite, you can create and send targeted email and text marketing campaigns to provide updates and show members which virtual classes you can offer during this time. With automation, you can also book brand new clients, win back lost customers, and keep both engaged without additional administrative tasks on your part. In fact, we even have ready-to-use templates available in Marketing Suite to help you seamlessly communicate your virtual class offerings in just a few clicks.   

Now is the time to reassess your fitness software needs

We are all in this together. We've updated our software with useful features to help gym owners like you navigate the COVID-19 landscape and beyond by making it easy for you to offer virtual fitness classes, stay in touch with your clients, track attendance, and conquer your revenue goals. Now is the time to transition to an all-in-one software that caters to the current needs of your business and your clients—not to mention, one that will be there to support you when you're ready to reopen.

Ready to switch?

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About the author:

Mindbody Enso

Mindbody

Staff Writer

Mindbody emerged from a simple idea: small business owners deserve the time to do what they love. From its first iteration, Mindbody software has turned that vision into the technology that links tens of thousands of health, wellness, and beauty professionals to the millions of clients they serve.

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