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Mindbody on-demand webinar

Pricing, Marketing and Measuring Your Live Streaming Services

Duration: 35 minutes, including Q&A

To adapt to the challenges presented by the COVID-19 pandemic, many fitness businesses quickly pivoted to a virtual delivery model for their class offerings. However, many of those businesses launched into live streaming without much prior experience, and without a clear picture of what going virtual would ultimately mean for their business and brand. In this session, we'll help you lay out a strategy for creating the most successful virtual studio possible, both now and in the future.

 

We'll Cover:

  • Transitioning from free to paid model
  • Pricing your offerings
  • Evaluating your cost of delivery
  • Marketing to new and existing customers
  • Assessing metrics that matter to your business

Presented by:

Katie Santos

Mindbody Certified Business Consultant

Through 35 years of work in the fitness industry, Mindbody Consultant Katie Santos has gained valuable insights into business management and developed a special love for coaching clients. During her career, she's obtained numerous Pilates, yoga, cycling and personal training instruction certifications, and brings a wealth of experience to her role as a fitness business consultant. As an Evernote Certified Consultant, Katie specializes in business planning, forecasting, sales, digital marketing, HR and organization. She enjoys sharing her knowledge and expertise and playing an important role in driving the business success of her clients.

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Paul Hickey

Mindbody Certified Business Consultant

Paul has more than 25 years of executive business experience across a diverse industry profile, ranging from hospitality/leisure to facilities/property and B2B support services, and including serving at the executive level at a Financial Times Stock Exchange 100-listed multinational. Paul is also a digital marketing expert and has helped a number of small businesses develop and execute robust and successful multi-platform digital marketing campaigns leading to sizable revenue growth and brand enhancement. A specialist in business start-ups, Paul has been responsible for the successful planning, implementation, and route to market strategies for a number of new businesses, from new hotels/bars/cafes to Pilates studios.

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Charlie Graff

Mindbody Certified Business Consultant

Charlie is dedicated to exceeding the expectations of clients by providing clear value and real results. With a decade working in the health and wellness industry, Charlie has created, grown and sold many studios, and currently owns multiple studios in Chicago, Illinois, where he continues to expand his business model. Charlie's business services provide a proven method for clients to evaluate, implement and succeed, with a focus on short-term KPIs to achieve long-term goals. He helps his clients grow their business by identifying where they are, learning where they want to go, and then showing them how to get there.