Pricing, Marketing and Measuring Your Live Streaming Services

To adapt to the challenges presented by the COVID-19 pandemic, many fitness businesses quickly pivoted to a virtual delivery model for their class offerings. However, many of those businesses launched into live streaming without much prior experience, and without a clear picture of what going virtual would ultimately mean for their business and brand. In this session, we’ll help you lay out a strategy for creating the most successful virtual studio possible, both now and in the future.

We'll Cover:

• Transitioning from free to paid model
• Pricing your offerings
• Evaluating your cost of delivery
• Marketing to new and existing customers
• Assessing metrics that matter to your business