Today, people everywhere are more interested than ever in prioritizing beauty and wellness. They’re returning to their routines—if not adding more services and treatments to them— and rewarding brands that provide exceptional (and safe) experiences with their loyalty.
We recently surveyed both consumers and beauty brands to see what's changed over the past year and a half and more importantly, what trends we can expect in the months to come (i.e., what beauty trends we'll see in the final months of 2021—and beyond).
Download the full report to learn what we found, including:
- Changes in consumer beauty and wellness routines
- Top consumer considerations for choosing a salon or spa
- How consumers are switching things up post pandemic
- How consumers plan to use beauty services to mark coming out of the pandemic (hint: many are planning drastic changes to their appearance)
- Challenges facing salons and spas today
- How beauty businesses plan to grow in the coming years, and more!