State of the Fitness Industry Report 2021

For fitness brands, knowledge is innovation waiting to happen.

We surveyed both consumers and wellness brands to understand how the fitness industry’s shifted over the past year and a half and more importantly, where it’s headed in the months to come (i.e., what fitness trends we'll see in the final months of 2021—and beyond).

We hope these data points can help inform your strategy, at a time that calls for you to adapt more rapidly than ever.  

Download the full report to access the trends and learn: 

• Overall wellness bookings—are we headed toward pre-pandemic levels?
• Top considerations for consumers when choosing a fitness studio or gym 
• Reasons consumers may be reluctant to return to a fitness studio or gym 
• Why workout variety is more important than ever
• What influences consumers to try new workouts
• Why men present the biggest opportunities heading into the new year—and beyond
• Challenges facing both franchise and non-franchise fitness organizations
• Why retaining top fitness instructors is more important than ever, and more!