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Guide

Marketing Suite Playbook for Fitness Businesses

Last updated: August 6, 2025

As a fitness business, you want to stay connected, retain your clients, and keep your business top of mind. Especially now, communication-and email marketing-is more important than ever.

Mindbody Marketing Suite helps to attract and retain clients for you. With its advanced automated email marketing tools, you can convert drop-ins, win back lost customers, and grow your business.

Download our Marketing Suite Playbook to learn how to implement a retention marketing strategy.

We'll walk through four marketing "plays" in detail and offer the tools and email marketing templates you need, including:

  • Play 1: Convert and reengage clients with automations and templates designed to not only welcome new clients but keep them coming back.
  • Play 2: Engage your customer base with content, including moves of the day (form and modification tips, too), healthy recipes, instructor/student spotlights, and more.
  • Play 3: Encourage ratings and reviews to boost your fitness business's online reputation and credibility (prospective customers are looking!).
  • Play 4: Promote your virtual content by reminding your community they can access the services they love-whenever, wherever. 

Your marketing efforts are a key part of your business-and Marketing Suite's automated email marketing tools make it easy. Whether it's virtual, in-person, or both, with this playbook in hand, you've got this.

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