Price influences perception—and in the beauty industry, perception is reality. If you set your prices too low, you run the risk of devaluing your services in the eyes of your customers, but if you set your prices too high, you risk losing customers to your competitors.
How do you know if your pricing structure is accomplishing your goals?
Read this guide to learn more about how to structure your pricing, including:
- The inverted pricing pyramid
- The importance of autopays or memberships