“Bonnie and I were both working in the fitness industry,” said Tracy Roemer, who co-founded Shred415 with partner Bonnie Micheli in 2011. “And we kind of lost our fire within us to get out of bed every day to go work out the way that we used to before we had our children.”
They were bored. Their bodies weren’t changing the way they wanted them to with the workouts that were available in Chicago.
So, the two developed a high-intensity interval training (HIIT) class called Shred415, a workout made up of four fifteen-minute intervals, alternating between the treadmill and functional training exercises.
It was a hit. Within a few years, the two had opened a second location, and by 2014 they hired a corporate team and set even more ambitious expansion goals via franchising, which they began in 2017. As Mindbody customers since day one, Micheli and Roemer have turned to the software time and again for useful features as the business took off.