202strong

While virtual fitness classes at 202strong started as a way for customers at the gym's two Washington, D.C., locations to workout while they were staying at home during the COVID-19 pandemic, the classes ended up being key to a new revenue strategy the functional fitness brand.

Owner Maddie Watkins recognized the need for a specialized type of programming for athletes sweating at home, and developed a new style of programming with them in mind.

Download the case study to learn the results of 202strong's virtual programming, and why Watkins decided to keep it going, even after her two locations reopened.