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Case Study

GYMGUYZ + Mindbody

Last updated: August 6, 2025

As a mobile personal training business, GYMGUYZ knows a thing or two about movement. So, when they found great success on the road, there was no question that they needed to move upwards and expand. But moving towards franchising wasn't without the possibility of growing pains. How do they make sure that franchisees stay true to their core brand and vision? 

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