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Why Now Is the Perfect Time to Take Advantage of ClassPass

By Maria Prokopowicz

April 9, 2024

The last few years have posed some challenges for wellness business owners—which has caused consumers to examine their spending, tweak their budgets, and pull back on purchases. As a business owner in the wellness industry, you’re probably wondering how this will affect you and whether your clients will continue prioritizing your services as part of their budget.  

In a recent Mindbody survey, American consumers reported they view wellness as essential and many plan to continue (or even up) their spending at salons, spas, and fitness businesses. Still, the future is unpredictable, and you never know what circumstances may cause your clients to reduce or pause their spending with you. Fortunately, there’s a simple way you can complement your customer base and revenue stream, even when times are uncertain: ClassPass.

Why does ClassPass make sense now?

ClassPass is the ultimate fitness and wellness app that gives subscribers unmatched flexibility when it comes to booking fitness, beauty, and wellness experiences. Users can choose between several monthly membership tiers to find an option that works for their wallets and their wellness needs, making it easy to budget for wellness spending all in one place. Through ClassPass, consumers who may not feel financially comfortable signing up for single studio memberships or multi-appointment salon or spa packages can continue visiting their favorite businesses without having to commit to anything long-term. 

Joining ClassPass now not only means your business will be alongside more than 40,000 fitness studios, gyms, salons, and spas on the app, you’ll also open your class and appointment spots to users who are eager to make the most of their wellness spending. Whether your business is concerned about how inflation will affect your current customer roster or you’re just ClassPass curious, it’s never made more sense to open your doors to the ClassPass subscriber community.  

We guarantee it’ll be worth it

Clearly, we’re big believers in the power of ClassPass (especially when combined with Mindbody), and we want your business to experience the positive benefits of being listed on the app. Even amongst an uncertain economy and infamous inflation, we’re sure that ClassPass will increase your revenue. 

With our guarantee, all you have to do is sign up for ClassPass for three months—totally free. If ClassPass doesn’t increase your revenue in 90 days, we’ll write you a check for double any loss. (Terms apply.)

Expand visibility, grow your client base

If you’ve held off from joining ClassPass due to the fear that listing your business on the platform will take from your current client base, we hear you. And while we can’t promise that will never happen, we can assure you that it’s far more likely you’ll experience the opposite. Our data shows that half of the consumers using ClassPass are new to group fitness, and more than 80% of users are new to the studios they visit. That means by joining the ClassPass community, you’ll expose your business to an entirely new audience of wellness lovers, give new folks the chance to try out your services, and expand your potential for enticing and converting new members.  

Complete your toolkit with ClassPass

Your clients and members are the heart of your business, and ClassPass isn’t meant to replace them. Instead, think of ClassPass’ integration with Mindbody as a tool you can use to attract an untapped customer segment while protecting your direct client base.  

Fitness businesses can utilize the SmartSpot feature, which looks at your historical and real-time fill rates and only releases spots that consistently go unfilled. And for salons and spas, ClassPass will work with you to customize your inventory setup to ensure any appointment spots you've filled directly won’t be available on ClassPass. Overall, our integration will never book an appointment time that's already been filled by a customer—this technology is meant to help you fill up unused class spots or appointment bookings, so you can continue bringing in revenue even if your regular visitors may be reducing their typical spending. 

The past few years have proved just how essential it is to remain adaptable among the unpredictable, and that holds true as your business navigates inflation and economic uncertainty. By taking advantage of all the tools at your disposal—including ClassPass—you can give your wellness business the opportunity to continue growing and reaching new customers, all with our guarantee to support you.  

Check out this video to learn more about the benefits of ClassPass and to get all the details on our ClassPass Guarantee: 

ClassPass brings you more money—guaranteed.

Visit ClassPass

About the author:

Maria Prokopowicz mindbody headshot

Maria Prokopowicz

Marketing Content Specialist


Maria Prokopowicz is a North Carolina native, UNC Chapel Hill graduate, and current Chicago resident. A wordsmith at heart, she is an experienced content writer and SEO specialist with a passion for telling brands’ stories by capturing their unique voices. When she’s not at work, you can find Maria running along Chicago’s lakefront trail, trying out new fitness studios, or searching for the best nachos Chi Town has to offer.

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