Send Targeted Email Campaigns Using Smart Lists
By Denise Prichard
Ever wish you could create custom email campaigns and send them to the perfect audience without enduring the painstaking process of updating your customer lists manually? Now you can with “Smart Lists"!
Smart Lists stay up-to-date based on the data we sync from your management system and from interactions with campaigns. Lists are created automatically based on a number of different attributes, such as gender, visitor history, feedback rating and more!
These lists allow you to target specific segments of your customer base with custom email campaigns, and can be viewed and managed inside the Contact Lists interface. You can also create your own “Static Lists” that allow you to select specific users to add to a custom list.
Show off your top membership programs to clients that haven’t purchased, encourage referrals from your most satisfied customers or highlight a special offering just for your female clientele. The possibilities are endless!
To create and send out targeted campaigns, just follow these easy steps:
1. Create your campaign using the Marketing Suite’s new and improved email campaign builder
2. Pick from pre-populated smart lists or your own custom lists to select your audience
3. Schedule and send
Campaigns can be sent within minutes, or scheduled for the future. It’s that easy!
Ready to create your first campaign? Let’s get started!