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Mindbody + ClassPass with hands in a circle

Mindbody + ClassPass: Connecting Your Business with More Clients

By Josh McCarter

April 9, 2024

I’m excited to announce that Mindbody has signed an agreement to acquire our longtime partner ClassPass.

As we look to bring Mindbody and ClassPass together, we’re more committed than ever to helping you build the brand of your dreams—and with this acquisition, we’ll be better equipped to help you do that, because the success of your business is at the heart of everything we do.

Joining forces to help you do more

I’ve worked closely with the ClassPass team for the last several years, and I can tell you that our missions are aligned. We’re both driven by a singular focus: bringing wellness experiences to more people, in more places, by connecting them with businesses like yours. We may have tackled this important goal from different angles over the years—but at our core, our missions unite us.

Connecting you to a wider audience of wellness seekers

The ClassPass platform is designed to help you access a wider audience of potential new clients—and tap into a significant stream of new revenue. We know that many of you are already working with ClassPass and have seen the benefits of the relationship. For those of you who are unfamiliar with the ClassPass model, it’s designed to fill open spots or appointments and attract new customers to your business.

ClassPass data has shown that 50% of the consumers using ClassPass are new to group fitness, and that more than 80% of ClassPass users are new to the studios they visit. And salons, spas, and wellness businesses will be able to introduce their services to thousands of passionate ClassPass users in their area looking to round out their fitness routines with complementary wellness and beauty services.

Consciously evolving with your needs in mind

Like Mindbody, ClassPass is committed to the continuous evolution of their offering. The voices of countless business owners have helped shape this evolution over the years. Today’s ClassPass experience balances the expectations of wellness seekers with the needs of wellness providers—generating an average incremental revenue increase of 10-20% for participating businesses. If you haven’t checked them out in a while, it could be time to get acquainted with the new ClassPass.

Creating more ways for you to thrive

The Mindbody team is hard at work creating products and services that will help your business grow and thrive. Mindbody’s acquisition of ClassPass is a major step forward in our commitment to equip you with the tools you need to come back stronger than ever. We believe this acquisition will accelerate our ability to drive more wellness seekers to your business. In fact, we’re so confident ClassPass will increase your visibility and revenue, we guarantee it. If ClassPass doesn’t increase your revenue in 90 days, we’ll write you a check for 2x the difference. (Terms apply.)

But just as it is today, the decision to use ClassPass will always remain entirely up to you. I encourage you to visit the ClassPass website to learn more. If you’d like to share your thoughts, I’d love to hear from you: [email protected].

About the author:

josh mccarter ceo mindbody

Josh McCarter

Board Member

Mindbody and ClassPass

Josh joined Mindbody in 2018 as chief strategy officer following the company's acquisition of Booker, where he had served as CEO and co-founder. Prior to taking over as a board member at Mindbody, Josh also served as the company's CEO and president. Josh graduated cum laude with a BA in political science from the University of California, Los Angeles (UCLA) and received his MBA from the Marshall School of Business at USC (and yes, he recognizes the conflict of interest!). He has held board positions with Booker, SpaFinder, several Autobytel subsidiaries, Young Presidents' Organization (YPO), and the Juvenile Diabetes Research Foundation (JDRF). As a result of his youngest daughter's diagnosis with type 1 diabetes in 2009, his family has been dedicated to finding a cure by supporting a variety of type 1 causes, most recently Beyond Type 1. When not working, Josh is an avid adventurer, having traveled to more than 50 countries and traversed the U.S. on his Harley-Davidson.

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