Make Your Clients Fall in Love With Your Wellness Business This Valentine’s Day

Valentine's Day is more than a celebration of love. It's also the perfect opportunity for wellness businesses to drive incremental revenue and strengthen client relationships. With February 14th quickly approaching, now is the time to put a thoughtful strategy in place that helps you capitalize on heightened demand both leading up to and after the holiday.

Below are a few revenue-boosting ideas your clients—and bottom line—will appreciate.

1. Highlight your gift card offers

When clients aren't quite sure what to buy or want to give their loved one the freedom to choose, gift cards are the perfect Valentine's Day solution. They remove the guesswork while still feeling thoughtful, making them an easy yes for last-minute shoppers and planners alike.

Make it seamless for customers to purchase by offering physical and digital gift cards. Then, boost visibility by promoting gift cards in your marketing efforts to ensure they stay top of mind.

To drive even more demand, consider pairing gift cards with limited-time Valentine's Day promotions, like a buy-one-get-one (BOGO) offer or bonus value with purchase. These incentives can create urgency while increasing average order value.

2. Host a Valentine's Day event or pop-up

A well-curated Valentine's Day event can be a creative way to attract new clients or as a token of appreciation for loyal clientele. Whether the experience is purchased as a gift or booked as a self-care treat, thoughtfully designed events create memorable moments that encourage repeat visits and word-of-mouth referrals. Offer samples of popular products or new services, and incentivize attendance with exclusive, event-only discounts. Elevate the experience by pairing your wellness services—such as massages or facials—with romantic touches like roses, champagne, and chocolate-covered strawberries.

You can also take your event beyond your four walls by hosting a Valentine's Day pop-up. Pop-ups allow you to reach prospective clients you may not otherwise connect with, introduce your brand to new audiences, and generate interest in future bookings.

3. Showcase and bundle your retail products

Put together product bundles that make Valentine's Day gifting effortless—for both clients shopping for loved ones and those shopping for themselves. Consider assembling gift baskets featuring your best-selling retail products or offering sampler bundles that allow clients to try something new. These ready-to-go options increase perceived value while encouraging larger purchases and product discovery.

When clients visit your business to redeem Valentine's Day gift certificates, maximize the moment by offering thoughtful service and product add-ons or upgrades. Whether it's a massage enhancement, an exclusive retail discount, or a complimentary sample, these small touches can significantly increase the total value of each visit.

Use this opportunity to introduce clients to the full range of what you offer—services, retail products, and premium experiences—so they leave feeling indulged and inspired to return.

4. Offer Valentine's Day promos and discounts

Knock your clients off their feet with enticing Valentine's Day promotions that feel both thoughtful and indulgent. Limited-time offers and strategic discounts can help wellness businesses capture seasonal demand while naturally guiding clients toward higher-value services and experiences.

Whether you run a spa, wellness center, med spa, or massage therapy practice, consider creating a specially curated Valentine's Day menu that bundles your most popular treatments into clearly defined experiences. A themed menu makes it easier for clients to choose the perfect service for themselves or a loved one, whether they're booking a single treatment or a complete package.

Med spas can spotlight results-driven services like facials, injectables, or skin rejuvenation treatments, while massage therapy practices can lean into themes of stress relief, relaxation, and connection. Promote couple-friendly options, extended session upgrades, aromatherapy enhancements, or multi-visit bundles to increase perceived value and encourage repeat bookings.

Beyond traditional discounts, consider creative promotional ideas such as:

• A Valentine's Day service menu with tiered experiences
• Limited-edition packages available only through February 14
• Gift-with-purchase incentives or complimentary add-ons
• Flash promotions promoted via email and SMS to create urgency

Pro tip: Use Mindbody's Promoted Intro Offers to extend the reach of your Valentine's Day promotions beyond your existing client base. This feature allows you to spotlight limited-time intro offers directly to Mindbody app users who are actively searching for wellness experiences in your area.

5. Create a marketing strategy

If you're planning to offer special Valentine's Day packages, services, or limited-time discounts, spreading the word through strategic, targeted marketing is essential. Launch coordinated email and SMS campaigns so your audience clearly understands what you're offering, how long it's available, and how to take advantage of it. Time your outreach to give clients room to consider their purchase, while still creating a sense of urgency to act before the offer expires.

Keep your messaging clear and compelling by highlighting key details of each promotion. Pair every message with strong calls to action and direct booking or purchase links to reduce friction and make it easy for clients to book an appointment or buy a gift in just a few clicks.

Pro tip: Mindbody and Attentive allow you to easily set up and manage personalized email and SMS campaigns within the Mindbody platform. This makes it simple to send timely, targeted messages about Valentine's Day offers, last-minute gift ideas, and expiring promotions, helping you stay top of mind and drive more bookings and revenue during the holiday rush.

Make Valentine’s Day work for your business

Take these five tips to heart and turn Valentine's Day into more than a one-day promotion. With thoughtful offers, curated experiences, and strategic marketing, you can create meaningful moments that resonate with both new and loyal clients.