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AI Insights

Introducing AI Insights: Turn Business Data into New Opportunities and Faster Action

By Ma-Keba Frye

Last updated: September 22, 2026

Key Takeaways

  • See what your business data is telling you: AI Insights analyzes your performance and surfaces the trends, clients, and opportunities worth your attention.

  • Know what to do next: Weekly performance summaries, business benchmarks, and predictive client insights make it easier to turn data into action.

  • Built into Mindbody: Weekly AI Insights, Clients at Risk, and Big Spenders are included on every plan tier at no additional cost.

  • Intelligence that goes beyond reporting: Instead of simply showing you what happened, AI Insights helps you understand why it matters and where to focus next.

Somewhere in your business right now, a once-regular client is quietly slipping away. Another is ready to spend more. There's a shift in your bookings that could change how you staff next month. The opportunities are there—they're just buried in reports that most owners don't have time to read. Mindbody customers now have access to AI Insights, powered by Playlist: a new intelligence layer built into Mindbody that finds those opportunities for you and shows you what to do about them.

This suite of tools transforms business data into clear, actionable insights, helping fitness and wellness operators spot important trends, identify opportunities, and make more informed decisions.

With AI Insights, your data becomes more than numbers. It becomes a powerful tool for understanding your business, taking action, and driving growth.

Why reports alone aren't enough

Your data can help you make smarter decisions across nearly every part of your business, from client retention and marketing to staffing, scheduling, and growth. But data only helps if you know what to do with it.

Traditional reports show you what happened: revenue increased, attendance declined, a client stopped booking. They don't tell you why it happened, whether it matters, or what your next move should be. That's the difference between a report and an insight, and it's the difference AI Insights is built to close.

AI Insights surfaces the changes and trends that matter most, adds the context behind them, and points you toward where to focus next.

Introducing AI Insights, powered by Playlist

AI Insights is a suite of intelligent tools powered by Playlist and built directly into Mindbody's Analytics dashboard. It analyzes your business performance and identifies the clients, trends, and opportunities that need your attention, then translates that into clear next steps.

AI Insights runs on the business data already in your Mindbody account. Think of it as a data analyst on your team who works around the clock focused on your business.

AI Insights includes:

  • Weekly performance summaries. A recurring, plain-language summary of your business performance, including what changed and why, delivered to your inbox. Find it in the Weekly AI Insights dashboard of your Analytics tab, where you can opt in to Send Now or Manage Schedule from the top right of your screen.
  • Clients at Risk. Predicts clients who are most likely to stop visiting and the revenue at risk if you lose them, so you can reach out before you lose the relationship. Customers using Clients at Risk see a 19% higher client rebooking rate than those that don't.* You'll find it on your Mindbody homepage.
  • Big Spenders. Predicts clients who are likely to spend more, so you can prioritize the relationships with the most growth potential. Like Clients at Risk, it's available on your Mindbody homepage.
  • Built-in outreach tools. Turn any insight into action with targeted client lists and, where available, a direct connection to Mindbody's email & text marketing platform with the Ultimate package.
  • Comparative Analytics. Comparative Analytics is set to be informed by anonymized data from more than 110,000 venues across Playlist's brand portfolio, so you can see where you stack up against similar businesses.** The Comparative Analytics dashboard can be found on your Analytics tab.

Unlike standard reporting, AI Insights interprets the data, adds context, and points to where your attention will have the most impact.

*Based on Mindbody data reflecting the average relative lift from January 1 through August 27, 2026. No guarantees. Results vary.

**Comparative Analytics is available on Accelerate and Ultimate plans.

Smarter insights, without more work

Making sense of business data has traditionally taken a data analyst, or at least the time to act like one. Playlist is changing that. It's the platform behind Mindbody's newest intelligent tools, built to take on that hard work for you and turn it into something anyone running a business can use.

AI Insights, powered by Playlist, surfaces what matters most, whether that's a shift in performance, a client relationship worth a second look, or a chance to grow, without asking you to spend extra time in reports.

While the analytics experience will remain fully native to Mindbody, you'll see a "Powered by Playlist" mark identifying features that are part of the AI Insights suite. When you see this mark, you're using one of these smarter, built-in capabilities, powered by Playlist's vast data scale and seamlessly integrated into the Mindbody software you already use.

See what your business is telling you

With AI Insights, Mindbody is bringing sophisticated business intelligence to every studio, gym, salon, and spa operator, making it easier to spend less time interpreting data and more time acting on it—because having the data is only the beginning. What matters is knowing what to do with it and having the insights to know what to do next.

And there's more on the way. Mindbody's upcoming Forecasted Revenue dashboard will use machine learning to project where your month is tracking against your goals before it closes, and conversational analytics will let you ask the Mindbody AI Assistant plain-language questions about your business and land directly on the dashboard with your answer.

See how AI Insights can help you spot your biggest opportunities

Explore the Software

Frequently asked questions

What is AI Insights, powered by Playlist?

AI Insights is a suite of AI-powered intelligence tools available to Mindbody customers and powered by the Playlist platform. The AI Insights intelligence layer brings together weekly performance summaries, Comparative Analytics, and tools that help identify Clients at Risk and Big Spenders—all in one seamless experience.

Together, these tools help you understand how your business is performing, identify the clients and opportunities that need attention, and know what to do next.

Is AI Insights included in my Mindbody plan?

Weekly AI Insights, Clients at Risk, and Big Spenders are included on every Mindbody plan tier at no additional cost. Comparative Analytics is available on the Accelerate and Ultimate plans.

What are Weekly AI Insights?

Weekly AI Insights are recurring, plain-language summaries of your business performance, delivered directly to your inbox if you opt in. Each summary highlights the changes and trends behind your numbers, so you can understand what's happening without digging through multiple reports.

What is Comparative Analytics?

Comparative Analytics is an AI Insights feature that benchmarks your key business metrics against similar businesses by region and business type. Comparative Analytics is set to be informed by anonymized data from more than 110,000 venues across Playlist's brand portfolio. This allows you to see how you compare to similar businesses.

How does Clients at Risk work?

Clients at Risk is an AI Insights feature that uses predictive analytics to flag clients who are likely to stop visiting, along with the estimated revenue at risk, so you can prioritize outreach before the relationship is lost. From there, you can download a list of these clients for direct outreach, or segment by your Clients at Risk list using Mindbody's text and email marketing for more targeted campaigns.

What is Big Spenders?

Big Spenders is an AI Insights feature that identifies clients who have the potential to spend more, helping you decide which relationships are worth additional engagement, personalized outreach, or targeted offers.

Can I take action directly from AI Insights?

AI Insights lets you move from insight to outreach by building targeted client lists and connecting with marketing tools like Mindbody email & text marketing, in partnership with Attentive, where available.

What does "Powered by Playlist" mean?

"Powered by Playlist" designates a feature available within Mindbody's software that is powered by the Playlist platform.

Mindbody customers get built-in access to a growing suite of AI-powered tools and services from Playlist, Mindbody's parent company. The platform is created specifically for fitness and wellness businesses, and includes a range of purpose-built solutions help operators grow their business.

Do I need to set anything up for AI Insights?

AI Insights is built into Mindbody and runs on the business data already in your account, so there's no separate analytics platform or setup required. You can opt in separately to receive Weekly AI Insights by email.

About the author:

A headshot photo of Ma-Keba Frye

Ma-Keba Frye

Senior Content Marketing Specialist

Mindbody

Ma-Keba is a fitness enthusiast and content marketer at Mindbody. Her passion for health and wellness, combined with her experience as a content writer in this field, allows her to create informative and engaging content that empowers individuals in the health and wellness industry.

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