Mindbody Guide

Marketing Suite Playbook for Fitness Businesses

Marketing Suite playbook for fitness businesses

Guide

Marketing Suite Playbook for Fitness Businesses

As a fitness business, you want to stay connected, retain your clients, and keep your business top of mind. Especially now, communication–and email marketing–is more important than ever.

Mindbody Marketing Suite helps to attract and retain clients for you. With its advanced automated email marketing tools, you can convert drop-ins, win back lost customers, and grow your business—even from afar.

Plus, we've added brand-new email marketing templates specifically designed for fitness studios and gyms navigating COVID-19.

Ready to grow your virtual offerings? There's an email marketing template for that. Excited to share an on-demand video to your clients? We have an easy-to-use template. Want to offer helpful tips and tricks and other content? There's a template for that, too. 

Download our Marketing Suite Playbook to learn how to implement a retention marketing strategy both during and after the COVID-19 pandemic.

We’ll walk through four marketing “plays” in detail and offer the tools and email marketing templates you need, including:

  • Play 1: Promote your virtual content with templates to share your live stream and/or on-demand videos as well as your weekly virtual schedule. 
  • Play 2: Engage your customer base with content, including moves of the day (form and modification tips, too), healthy recipes, instructor/student spotlights, and more. 
  • Play 3: Encourage ratings and reviews to boost your fitness business's online reputation and credibility (prospective customers are looking!).
  • Play 4: Reboot your fitness business and welcome back clients back to your gym or studio (and tell them about new cleaning procedures, updates to capacity, and more). You'll also want to encourage new, virtual customers to stay long-term with an enticing upsell offer.

Your marketing efforts are a key part of your business's comeback—and Marketing Suite's automated email marketing tools make it easy. Whether it's virtual, in-person, or both, with this playbook in hand, you've got this.

Marketing Suite playbook for fitness businesses

Guide

Marketing Suite Playbook for Fitness Businesses
View the guide

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