How to Create a Brand That Sets Your Business Apart

The brand you create includes everything that makes up your business, from the experience you provide at the front desk to the way you market to prospects. Branding also helps differentiate your business from competitors.

An essential piece of branding is your visual brand identity, which includes your logo, color palette, typography, and more. All of these factors communicate a lot about your business and your target audience, which is why creating a cohesive, strong brand and visual identity are so important.

To create your visual identity, you may need professional help to really hit it out of the park. A branding expert and/or designer will help make sure your aesthetic aligns with your overall brand message.

Download this guide to learn what essential components a designer can help with to build your brand and visual identity, including:

• Your logo, a critical foundation for your brand identity. Your logo will be prominently displayed on your website, your social media accounts, marketing collateral, and perhaps the apparel you sell to your clients. Above all, it's especially important to take your time to create a logo you really love.  

• Your color palette, which sets the tone for your marketing efforts and helps communicate your brand voice. For example, is your business energetic and youthful? Contemporary and masculine? Colors communicate different vibes and impact how potential customers might feel about your business. As you create your palette, keep your target customer in mind.

• Your typography, which has a similar ability to convey your brand identity and is an important part of building your brand identity. Whether you're posting on social media or creating a promotional postcard, your photography should be authentic and represent your brand and customers.

• Photography, which should be authentic and represent your brand and customers accurately. Whether you're posting on social media or creating a promotional postcard to increase brand awareness, your photos will attract customers and set you apart from competitors. Whether you hire a professional or DIY, keep photos consistent and high-quality to make the best impression possible.

You’ll also learn the importance of building a brand guide to make sure your visual identity is consistent and your team stays on the same page when creating social media posts and/or other branded assets.