Boxers are some of the most obviously “in-shape” athletes on the planet. Six-pack abs, sculpted arms, and not a double chin to be found.
They also get hit in the head a lot.
So, when Tribute Boxing opened in the Melbourne suburb of Abbotsford in 2017, the business’s owners had to figure out how to attract people to a workout that leaves you looking like an extra from 300 without the pounding that comes with a life in the ring.
They’ve been successful selling the sport, in large part due to a dedicated team of 16 trainers across the business’s two locations who provide heaps of positive support to members and newbies alike. Here’s how they’ve done it.