MINDBODY VS. Square Appointments
Give your business more than one-size-fits-all capabilities
Platforms like Square Appointments aren’t tailored for businesses like yours—so how will they know how to help you grow? As the #1 fitness & wellness software, Mindbody is built to boost your growth and success
Mindbody vs. Square Appointments
| Feature |  |
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|---|---|---|
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Scheduling Manage all bookings on a single platform |
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Membership management Sell packages, access profiles & take client notes |
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Payments Integrated POS hardware & online options |
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Personalized onboarding We’ll handle set-up & training |
Included for free |
Do it yourself or pay for assistance |
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Essential marketing tools Create campaigns with built-in email & SMS tools |
Included |
Add-on |
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Consumer marketplace app Robust network of fitness, beauty & wellness shoppers |
2.4M+ active users |
300K+ active users |
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Branded mobile app Make it simple for clients to book anytime, anywhere |
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Industry-specific insurance Affordable coverage with competitive rates |
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Comparison made in 2024 from Square’s websites and reviews on third-party review sites. |
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Top 3 reasons why Mindbody is the right way to go
Generic platforms deliver generic results—here are a few ways that a specialized fitness, beauty & wellness software does it better.
Industry specific resources
Skip software that doesn’t understand your needs
Platforms like Square Appointments aren’t built for your industry—they’ll take any business. They aren’t equipped with the specialized resources needed to drive growth.
Mindbody is built for fitness & wellness businesses like yours. We go beyond just software to provide help and educational support at every stage.
Comprehensive tools
Avoid the limitations that come with missing features
You need comprehensive software that keeps clients engaged. Square Appointments has some basic tools but treats all marketing features like add-ons.
Mindbody’s built-in Marketing Suite includes everything you need—from smart contact lists to unlimited SMS texts—making it simple to stay connected to your community.
Mindbody app
Don’t miss out on a robust network of new clients
No other software in the industry has a consumer booking platform that rivals the Mindbody app.
With 2.4M+ active users, the Mindbody app helps you get discovered by new clients to generate more revenue—which could offset up to 100% of your subscription costs.
Mindbody reviews
Here’s what Mindbody users have to say
Instead of telling you why 40K+ studios chose Mindbody, we'll let some of our 1,500+ five-star reviews speak for themselves.
“[Mindbody] makes scheduling so easy. It has all the features we could want and more.”
Mariana K.
Spa Manager and Esthetician
“I love Mindbody for the ease of scheduling clients in for appointments and the analytics are fantastic!"
Lori C.
Health, Wellness, and Fitness, Self-employed
“Mindbody has great customer service and allows my patients to access beauty and wellness needs in a single platform.”
Sarojben P.
Health & Hospital Care
"I believe Mindbody is a good value for money. I prefer to keep using the software. It does everything I need."
Daphne P.
Director
“[The Mindbody] app makes it so easy to book a session...it takes away the need to call a studio for something small."
Cristen B.
"Mindbody takes user feedback very seriously and is constantly updating its system to better fit our needs."
Michelle B.
Marketing Manager
"Mindbody gives me peace of mind when strategizing for my business needs today, and future growth."
Leah S.
Company Owner
“Mindbody does a lot of unique things that no other software is set up to do."
Brian N.
Health, Wellness, and Fitness
Get the software created for fitness & wellness businesses
You deserve tech that understands your needs as well as you do. With Mindbody’s all-in-one platform, you're set up to succeed from the start.
Mindbody is trusted by the top brands in the business
"With [Mindbody], everything is laid out well and the system is easy to navigate. The step-by-step guidance is VERY nice. There are a lot of tools available too!"
Amelia Hemberry
Alpine Spa at Icicle Village Resort
Mindbody delivers—just check our stats
Our beauty customers experience 36% revenue growth 6 months after signing up with us.
The 2.4 million active users on the Mindbody Marketplace are your exclusive source for new clients.
Mindbody beauty businesses see a 19% increase in consumer purchases after 6 months on our software.
Not all features are available in all regions or on all tiers.
The Square logo is a service mark of Block, Inc., and/or its affiliates. Square is not affiliated with Mindbody. The CAPTERRA and GetApp logos are service marks of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Capterra reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Capterra or its affiliates. G2 logo and reviews are trademarks of G2.com, Inc.
Frequently asked questions
- How is Mindbody different than Square Appointments?
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Mindbody has 20+ years of experience building powerful business software. Unlike Square Appointments, Mindbody is built for fitness & wellness businesses and includes access to the Mindbody app, where 2.4M+ active users are searching for fitness, beauty, and wellness services.
- What is the Mindbody app?
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The Mindbody app is the exclusive network of 2.4M+ fitness, beauty & wellness users searching for local businesses and services. This platform makes it easy to get discovered by new clients and helps expand your business’s reach. Plus, it connects your listings to the biggest names in search, like Google, to get more prospects in your door.
- How do I switch from Square Appointments to Mindbody?
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With help from the Sales & Implementation teams, Mindbody gets you up and running quickly. They handle data migration from your current provider (including client details & inventory) and complete your software setup free of charge—so you can stay focused on your goals.
We don’t stop at software
Check out our educational resources, created specifically for fitness & wellness businesses
