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The Mindbody App Is One of TODAY's Favorite Health and Wellness Apps

By Katherine Wernet

In celebration of Women's Health Week, The TODAY Show shared some of their favorite health and wellness apps. Executive Editor of Women’s Health Magazine, Abby Cuffey, kicked off the segment introducing the Mindbody app, calling it a “one-stop shop for booking fitness, wellness, and beauty.” She shares how the app is user-friendly and added that she's used the Mindbody app to book "all sorts of options in [her] area—boot camp classes, massages, eyebrow appointments." Check out the full segment here.

What is the Mindbody app?

The Mindbody app is a free mobile app that helps consumers find fitness, beauty, and integrative health businesses in their area and explore and book services and classes. As a business, your current customers can book on the app and new customers can find you. Users can search by service/fitness type, zip code, or your business name. Exploring health and wellness offerings is fun on the app, and it's easy for consumers to book their next workout class at a new fitness studio or even book an appointment with a hairstylist for the first time.

It’s easy for your customers to save your business as a favorite within the app, making it a breeze to book their go-to services or classes and keeping your business top-of-mind. It’s never been so quick to lock in an afternoon meditation class or HIIT workout.  

What makes the Mindbody app so great for business owners?

The Mindbody app gets the word out about your business and brings customers through your door. With the Mindbody app, you can broaden your client base and boost your revenue. Your business can promote intro offers and make drop-ins irresistible with dynamic pricing. You can share staff bios, list amenities, alleviate parking worries, and all the relevant info new clients want and need—as well as reviews and photos of your business.

The Mindbody app connects your fitness, beauty, or wellness business to motivated people in your area who are looking to book services and classes right nowthey just need a convenient way to find you. MINDBODY app users are downloading the app to help them lead healthier and happier lives, and your business can help them achieve that goal. These app users love group fitness, beauty, and integrative health.

It encourages your customers to keep coming back for more. The free app keeps track of healthy activity, too. It even integrates with Strava, Fitbit, Apple Health, and Google Fit, allowing it to cater to virtually every single one of your clients no matter what their preferred health-tracking platform is. With these integrations, the app truly becomes an integral part of your customers' day-to-day, healthy habits.

Whether you're a fitness, beauty, or integrative health business owner, you can get in on the Mindbody app action. See why it's a favorite of The TODAY Show and so many health and wellness consumers across the world.

Check out our infographic to see all the reasons your business needs to be listed on the Mindbody app.

View the Infographic

About the author:

Katherine Wernet

Katherine Wernet

Senior Campaign Program Manager


Katherine leads the salon and spa marketing strategy at Mindbody and is part of the team behind the Mindbody Wellness Index. While she started her career in film and television, a passion for small businesses won out and led her to Mindbody. She earned her MBA from UCLA Anderson School of Management.

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