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Why You Should Move Your Salon or Spa to Online Booking

By Lauren McAlister

Your scheduled appointments are the wheels that keep your spa or salon spinning. So, whether it be moving away from pen and paper or saying goodbye to Google Calendar—your hesitation for changing something so vital to the success of your business is understandable and justified. 

However, if you’re looking to take your spa or salon to the next level and grow your client base and revenue, you’ll have to embrace change. Change that will help you and your spa or salon evolve. A change like embracing online booking.  

The ability to book appointments through an online booking system’s cloud technology makes your day-to-day easier and your business run smoother.  

Here’s how:

Gives you more time to focus on your clients

When on the phone with a client, how long does it typically take for you to take down an appointment? Five minutes? It’s not that much time and perhaps, right no, you’re able to juggle those calls while taking care of clients, attending to maintenance issues, and helping your staff.   

What happens as your spa or salon starts to grow and your phone rings even more? Without an online booking system, you could be stunting your growth.  

Think about it—one call might only take up five minutes of your time, but if you start getting dozens of calls a day, you’re dedicating hours to fielding and recording appointments. Do you or your staff have that much time to spend on the phone? Probably not. 

With online booking, you can focus less on the phone and more on your in-house client’s experience. Plus, your clients can conveniently book their appointments on their own.  

Eliminates scheduling errors

We all make mistakes from time to time. It’s part of being human. When you record your appointments by hand, human error tends to happen which can lead to:  

  • Double bookings. With the right online booking system, though, clients won’t physically be able to book an appointment with a staff member or service that’s already been booked for the same time. They’ll instead be prompted to choose a different time you have available. 

  • Coverage gaps. With an online booking system, your staff’s schedule is neatly and systematically laid out before you. This way you can clearly see every staff member’s hours for the week, identify any lapses, and make any necessary adjustments. 

Though silly mistakes happen few and far between, they can be costly, so why gamble when you don’t have to? 

Minimizes last-minute cancellations and no-shows

Last-minute cancellations and no-shows are the bane of every spa and salon owner’s existence. Empty gaps in your schedule can add up and be crippling for business.  

Any good online booking system should also include some sort of automated reminder functionalities to drastically reduce the number of empty seats at your spa or salon. The best part is you and your staff don’t have to worry about manual appointment reminders. Again, you’ll spend less time completing admin tasks and more time creating a memorable in-person experience.  

Allows you to manage your business anywhere, 24/7

If you’re like most business owners, you’re constantly running around. The right online booking system makes your business just as flexible as your lifestyle.  

With an online booking system, you can take your business on-the-go—wherever life takes you. Any worthwhile online booking system should be cloud-based, which means you can view and edit your appointment book anywhere, at any time, off any device—all in real-time.  

Need to alter a scheduled appointment but you’ve already left for the day? Just access your schedule from your phone and change accordingly. Need to run numbers while you’re travelling? Log into your software from your tablet or phone. Being disconnected from your business can be a little unsettling for a devoted owner. Thankfully, with online booking, you never have to feel that way again. 

These are a few of the many reasons online booking is a worthwhile investment for your business—and we didn’t even get into the reasons your clients will love it too (hint: it’s convenient and easy-to-use).

Want to learn more about online booking for your business?

Get A Demo

About the author:

Lauren McAlister

Marketing Content Specialist

Mindbody

Lauren is the co-owner of a fitness studio and a certified Nutritional Therapy Consultant. Born and raised in California, Lauren has a heart for working out, traveling, and baking paleo-ish treats for friends and family. She's also passionate about crafting meaningful content for others in the wellness space, which makes her role at Mindbody a perfect fit.

mcalistertraining

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