3 Ways MINDBODY Helps Fitness Businesses Fill Empty Spots
By Denise Prichard
As a fitness business owner, you realize the demand for your classes can change frequently and for a variety of reasons. These reasons can include, but are not limited to:
The type of class
The time of day
The day of the week
Last-minute meetings at work
Class attendance can vary throughout the day, likely due to the fact most people prefer to work out before they go to work or right after—which means your late morning and early afternoon classes can suffer. We’re also well-aware that folks tend to flock to fitness studios at the beginning of the year as part of their New Year’s resolution but tend to lose track of those resolutions around March. And I think we have all been in a situation where that 4pm meeting ran just a tad too late for us to make it to our favorite class after work.
These are all scenarios that you as a fitness business owner can’t always control. However, what if I told you the MINDBODY has an arsenal of features that help you combat all these factors affecting demand to keep your classes full and maximize revenue? Let’s dive in.
1. Dynamic pricing
Dynamic pricing offers the right price to optimize class revenue for favorite and less popular class times. The best part of this feature? You are in complete control of setting your minimum and maximum prices. According to our research, almost 50% of fitness class spots go unfilled each day. However, if you provide the right price at the right time, paying customers will be knocking at your door to fill those empty spots. The fluctuation of your class prices happens automatically based on the minimum and maximum prices you have put in place.
2. Social sharing
The social sharing feature within the MINDBODY business app enables you, your staff, and instructors to quickly create links to a specific class, the class schedule, or even business details. These links can be shared using your preferred social media platforms, texts, and emails to both clients and prospects. You can also encourage your staff and instructors to share these links using their own social media accounts to help reach prospects outside of your business’ network. Another added bonus to this is that it allows your staff to build personal relationships with their clients and even fill classes with low sign-ups.sup
3. Automated emails and marketing campaigns
Setting up an automated marketing solution for your fitness business is key to filling empty spots and last-minute openings. Automated marketing allows you to use smart lists that will reach out to customers to convert them, keep them engaged, win them back, or whatever you choose. You’ll be able to seamlessly, and personally, engage clients—without having to lift a finger. Remind clients to book again by sending personalized text messages and emails, taking away all barriers to re-book. You can also use your automated marketing solution to promote packages and memberships to increase customer loyalty.