3 Automated Campaigns for Your Martial Arts School
By Lauren McAlister
If you own or manage a martial arts academy, you're clearly passionate about your practice.
So why not focus more on what you love—providing exceptional training for your students—and less on the tasks you don't?
I'm looking at you, email marketing.
Sure, marketing may be a creative outlet for some, but with so many things to focus on as an owner or manager, it isn't surprising if marketing efforts sometimes slip through the cracks.
The good news is, there's a simple solution for that: an advanced, automated marketing platform.
With easy-to-use automated text and email marketing, you can set-up campaigns that send with the right message, at just the right time (e.g., after a student’s first-class, when they haven't visited in a while, or when they're due for a promotion).
It won't require ongoing time and effort on your part either.
That's because once you've created your automated campaigns, the software does the rest. Email(s) and/or text(s) automatically send as soon as your student meets the required criteria and stop when the defined goal's been achieved (e.g., they've made a purchase). You can set it, forget it, and let it work for you.
So, which automated campaigns work well for an academy like yours?
Start with these three:
1. The welcome email
An automated welcome email helps to establish a positive, long-term relationship with each of your students.
Inside, take the opportunity to:
- Explain your various offerings (if you have a beginner series, for example, this is a perfect topic to cover with new students)
- Answer frequently asked questions (what to wear, parking, pricing, etc.)
- Provide links to your online store (so students can purchase retail products they might need for class)
- Make them feel welcomed into your academy
It's a small action that can make a huge difference, and without adding additional work on your end, it's totally worth it.
2. The rescue lost customers email
Just because you haven’t seen a customer in a while doesn't mean you can’t encourage them back in.
Use the rescue lost customers email automation to identify students who are unlikely to book again and send academy updates (i.e., new offerings, class times, and/or instructors) and a highly-targeted offer. A discounted welcome-back class or series could be just what they need to get back into a routine.
3. The thank-you email (or text)
Keep the conversation going with students even after class.
A thank-you email or text sent automatically keeps your services top of mind and shows students you're grateful for their business.
Even better, ask your students for feedback with an online review. You can set this up in your automation software, too.