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4 Salon Marketing Tips for Fall

By Denise Prichard

With summer coming to an end, a new season is right around the corner—and with that comes a ton of new opportunities to increase revenue. It’s important for any business owner to stay in the know—otherwise, your salon runs the risk of falling behind. See what I did there?

More importantly, there are a bunch of new beauty trends to learn about and marketing tips to uncover to help your salon make this season its most profitable one yet. Below are four of our favorite salon marketing ideas you should give a try this fall:

1. Maximize seasonal specials

Add a little "pumpkin spice" into your life this fall by creating seasonal specials to help set your salon apart from the rest. It doesn’t have to be anything crazy—the point here is just to generate a little buzz and give clients something to be excited about. Try something like $5 of your next cut here, 10% off your manicure there. It's nothing too extreme for your bottom line, but it’s still something clients will find attractive.

This fall is the perfect time to use Mindbody’s Marketing Suite to get the word out about your specials. This easy-to-use tool can help you acquire clients through your promotional offers—and keep them coming back with automated, customizable messages and campaigns.

2. Become a master at client retention

On average, it’s been found that attracting new customers can cost 5x more than prompting repeat business, and on top of that, repeat customers typically spend about 67% more per transaction.

Marketing Suite can also help you take your client retention strategy to the next level. Equipped with ready-to-use email and text message templates, you can easily stay connected to your clients and let them know about any upcoming promotions, new services added to your menu, or last-minute openings. In the long run, this can help save your business a ton of money when it comes to advertising expenses and boosts your overall revenue with purchases—a win-win!

Check out our guide to email marketing and see how you can up your retention game.

3. Capitalize on fall events

Back-to-school season is already upon us. You know what that means—haircuts galore and you might as well capitalize on it. Not only is this season the perfect time to reveal a fresh new 'do, but school pictures usually take place at the beginning of the first semester—and homecoming arrives soon after.

And since it's never too early to start planning, upcoming holidays that your salon can take advantage of are just a couple of months away. Although they may seem far off in the distance, it's time to start thinking about your strategies for Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. And right after that, there are plenty of opportunities for boosting your sales and revenue during the holiday season.

4. Post photos of your autumnal creations

Social media platforms like Instagram and Facebook give salon owners a free (...yes, free!) opportunity to not only promote their business verbally but more importantly, visually. This fall, don’t just tell customers why you’re the best at what you do—show them. At the risk of being completely cliché—remember, a picture is worth a thousand words.

If you're ready to master Facebook Ads, this guide will do the trick

Bottom line: This fall and the upcoming holiday season are lucrative times for your business. By using the tips outlined above, your salon will be primed for an influx of bookings—and you’ll be able to master the art of attracting and retaining clients to help increase revenue.

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About the author:

Denise Prichard

Senior Content Marketing Specialist and Certified Yoga Instructor (RYT-200)

Mindbody

Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness, and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class, or hanging out with her rescue pups. She currently serves as the senior content marketing specialist for Mindbody.

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