How Salons and Spas Can Win Big During Black Friday Weekend

Every year, Black Friday, Cyber Monday, and Small Business Saturday are known for driving massive spending, both in stores and online, as shoppers search for the best deals of the year. Black Friday and Cyber Monday attract eager consumers looking for savings and convenience, while Small Business Saturday shines a spotlight on local businesses, inspiring communities to shop small and discover the unique offerings right in their own neighborhoods. 

For salons and spas, it's the perfect opportunity to harness the momentum of all three shopping days—cultivating community connections, rewarding loyal clients, and attracting new ones. With the right mix of irresistible promotions and thoughtful communication, you can drive meaningful revenue while reminding your community why shopping small matters. Keep reading for ideas on how to make the most out of the biggest shopping weekend of the year. 

Create enticing discount deals

The most effective promotions don't just fill your appointment book for one weekend; they build momentum that keeps clients returning long after the holidays. Flat-rate discounts and bundled packages are tried-and-true ways to attract attention and boost sales. Barbershops, for instance, can "shave" $10 or 25% off all services for the day; a simple, effective, and guaranteed way to drive bookings.  

You can also bundle services into festive holiday packages that feel like an upgrade, such as a "Winter Glow" massage and facial combo with discounted add-ons or featured products. These limited-time offers create urgency while showcasing your best treatments, which is perfect for shoppers looking to treat themselves or gift a luxurious experience to someone special. 

To keep excitement high throughout the weekend, try timed or day-specific specials, like: 

• All-day Black Friday offer that includes a haircut and steam treatment or 20% off add-ons.
• Afternoon retail deals, such as 20% off when customers purchase two or more retail products.
• Offer free shipping on online orders placed on Cyber Monday.
• Give out free mini-sized products or samples with full-sized product purchases for morning appointments. 

These kinds of rotating promotions keep your clients engaged from Black Friday through Small Business Saturday and even into Cyber Monday. 

You also can't go wrong with a classic "Buy One, Get One" deal. If you have extra inventory or retail products to move, offer a BOGO 50% off promotion to encourage quick sales. Whether in-store or online, these simple, high-impact offers grab attention, drive impulse purchases, and build long-term loyalty with both new and returning clients. 

Drive revenue with gift cards

Gift cards are one of the easiest and most effective ways to boost sales and attract new clients during the holidays. They're the perfect win-win. Clients get a flexible, thoughtful gift, and your business secures future bookings. 

Encourage larger purchases with enticing incentives like: 

• Buy $100, get a $20 bonus gift card
• Spend $200, get a free upgrade or retail product 

These small bonuses motivate shoppers to spend more while giving them a reason to treat themselves, too. Make your gift cards available online and on your social channels so clients can send instant digital gifts. With Mindbody's gift card tools, you can easily sell, redeem, and track them; all while capturing last-minute Cyber Monday buyers searching for quick, convenient, and meaningful presents. 

Set up email and text campaigns

Use your email and SMS lists to connect with both existing and prospective clients. Haven't seen a client in a while, or have someone who recently signed up for your marketing alerts? Catch their attention with a personalized message and a weekend special that encourages them to book an appointment. 

With Mindbody + Attentive's marketing tools, you can easily create and automate SMS and email campaigns to spread the word, drive engagement, and boost sales throughout the holiday weekend.  

• Schedule texts and emails leading up to the big days and include direct booking links so clients can act instantly.
• Send targeted campaigns: a Friday morning message for in-store deals, a Saturday community-focused note to encourage local support, and a Cyber Monday email featuring online-only discounts, eGift cards, or booking specials.
• Keep communication clear and consistent. Announce your offers early, send reminders mid-weekend, and follow up with a "thank you" message (and maybe a post-holiday offer to drive January bookings). 

Get discovered by new clients with intro offers

A well-priced or discounted intro offer is one of the most effective ways to capture the attention of new clients. This is especially true during busy shopping weekends like Black Friday, Small Business Saturday, and Cyber Monday. These first-time deals give potential clients a low-risk way to experience your services and often lead to repeat visits and long-term loyalty. 

When promoting your intro offers on your website and social media, make sure booking links are front and center. The easier it is for someone to book, the more likely they are to follow through. Once you've set up your offers and streamlined the booking experience, take your efforts even further by setting up Promoted Intro Offers on Mindbody. This feature puts your business directly in front of potential clients who are actively searching for wellness and beauty. 

Make the most of this Black Friday weekend

Now's the perfect time to plan your holiday weekend promotions and get your salon or spa ready for the busiest shopping days of the year. With a little creativity and strategic planning, you can capture new clients, delight loyal ones, and claim your share of the holiday revenue.