A Step-by-Step Marketing Plan and Budget for Your Chiropractic Practice

Every chiropractor needs a steady flow of new patients to continue to grow and thrive their chiropractic clinic. And while referrals from a physician are important, they’re probably not going to get you where you need to be on their own. That’s where smart marketing for your chiropractic clinic comes in.

Download our free marketing plan and budget template (and step-by-step guide) for a thorough walkthrough of chiropractic marketing, including: 

• How to put a plan in place to get new patients to become recurring, happy patients

• How to get those happy patients to take the next step and leave customer reviews on social media as well as Google My Business, Yelp, and Bing

• How to know it’s time to expand beyond “word-of-mouth referrals”

• Which tactics to consider for your marketing mix, from MailChimp to pay-per-click, to attract and retain new patients

• Which marketing tactics deserve a dedicated staff member (hint: social media) at your chiropractic office

• When to introduce complementary services into your marketing strategy, like a massage therapist

• How to track your new patient offers to see whether they prove to be an enticing call-to-action

The right strategy will vary somewhat by the specifics of your business, but you can bet that you’ll need a mix of advertising, social media support, search engine optimized (SEO) content, PPC and retargeting efforts, and a healthy email list.

Whether your chiropractic practice is a well-established business today or just a dream, this chiropractic marketing plan template is meant to be your tool to figure out how to bring in those new patients.

We’ll take you along every step of the customer journey, from Awareness to Advocacy, and ask questions that get you thinking about the right call-to-action, how to make use of your email list (i.e., new patients who opt in to hearing from you), and how to get your best patients to make referrals. Maybe most importantly, we’ll ask you to think a little deeper about who you are as a chiropractor—in other words, what you offer new clients that no one else can match.