Even in the midst of COVID-19, now’s the time to start getting ready for the holiday hustle and bustle at your fitness business. And while the season may look different this year, there’s still a huge opportunity to grow your clientele, retain members, and increase revenue at your fitness studio or gym, too.
As a business owner, you know that preparation is the key to success, but with so much to do (think brainstorming holiday sales, preparing marketing materials, stocking additional inventory, and more) all while managing the normal day-to-day activities of your fitness studio or gym, it can be especially difficult to stay on track this holiday season.
That's why we've created a calendar to get you holiday-ready. More importantly, it provides tips to prepare for a busy, and profitable season at your fitness business.
Download a copy of our holiday-prep calendar to start planning ahead. Inside, we've provided tasks to complete each month leading up to the holiday season, including when you should:
- Create your holiday offers, including goals for each one
Order additional inventory and supplies (gift cards, retail products, etc.)
- Start planning and executing your holiday promotion strategy (inside your fitness studio or gym, on social media, through email marketing and more)
Optimize your fitness software for holiday sales and last-minute offers for Black Friday, Small Business Saturday, and Cyber Monday
- Plan ahead for the January rush, the busiest time of year for most fitness studios and gyms (i.e., brainstorming New Year's offers, creating marketing collateral, updating your virtual and/or in-person schedule, and more)
Support your team with check-in meetings during this busy time of year (and leaving any holiday celebrations until after the new year)
Decorate your brick-and-mortar, including your retail section, front-desk, and more
Plus, we've provided suggested dates to keep you on track, including easy-to-use links that add each task to your personal calendar.
With our calendar in-hand, this is bound to be your best holiday season to date. Happy preparation and happy (almost) holidays!