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Bring in Fitness Customers With These 4 New Year’s Resolutions

By Maria Prokopowicz

October 3, 2023

We can see it now: January 2023, your business is kicking butt and taking names. You’re welcoming in new customers eager to try something different as part of their New Year’s fitness goals and you’re revamping relationships with members you haven’t seen in a while. Energy is high, goals are chased, and everyone is feeling a refreshed love for fitness. This New Year, resolutions aren’t just for your customers—they’re for your business, too. And we have four resolutions you can start putting in place before the clock strikes midnight on December 31.

Create offers fit for the New Year

Draw in first-time visitors with introductory offers they can’t pass up. Special intro packages for new clients are a great way to entice curious customers and can be especially effective during the new year season. People with fitness-focused resolutions are on the lookout for new studios and modalities to try, and you’ve got to capture their attention with deals that’ll get them through your door. Luckily, we can help you there.

With the Promoted Intro Offers feature on the Mindbody app, you can opt-in to having your introductory specials highlighted front and center for the users who are most likely to buy. Our algorithms will make sure the folks who are most interested in studios like yours will see your offering—upping your chances of winning their business.

Reach even further with ClassPass

Want to get your studio in front of even more fitness fanatics who are actively seeking out workout classes and experiences? Look no further than ClassPass. By listing your business on ClassPass (for free), you’ll reach an untapped audience that’s perfect to supplement your existing client base. Our data has proven that ClassPass helps businesses drive incremental value by filling up unused class spaces and exposing studios to customers who may not have otherwise tried a class.

We know that a lot of myths swirl around ClassPass and, as a business owner, it can be nerve wracking to try something new. But with our ClassPass guarantee, there’s no better time than the new year to make it part of your business resolutions. We’re promising Mindbody customers who add on ClassPass for three months that they’ll see a revenue boost—if you lose more than you gain, we’ll write you a check for two times the difference.

Strengthen your digital presence

Even if your studio primarily offers in-person classes, most of your customer interactions probably occur online. When clients are checking out your class schedule, booking a spot, or seeing what your team is up to via social media, they’re typically using their phones to connect with you. So, meet them where they are. With a branded mobile app, your customers can seamlessly interact with your business on their most accessible device. Built through Mindbody, branded mobile apps make it easier than ever to create a consistent, custom digital experience for your customers—increasing client loyalty and bolstering brand awareness.

Kick your class offerings up a notch

One of the biggest fitness trends we saw in 2022 was consumers’ interest in adding variety to their wellness routines. More than 60% of men and women prefer fitness studios or gyms that offer an array of class offerings, citing it as an influential factor when choosing where to workout. Similarly, more than ever, people are expanding their views of what wellness means to them—giving increased focus to mental, intellectual, and spiritual wellness alongside physical health.

We don’t see this trend slowing down heading into 2023. People are looking to create well-rounded wellness routines that involve more than just hardcore workouts. For fitness businesses, this is a great opportunity to try out new offerings, like different class modalities, workshops, and more. From outdoor community events to special recovery-focused classes to monthly experiences that combine fitness with things like art or music, the choices are endless.

As the start of a new year quickly approaches, it’s time to strategize, plan, and take action. New Year’s season is a critical time for fitness businesses to attract new visitors and turn them into returning members. With these four resolutions, plenty of creativity, and a retention strategy in place, you’ll be ready to take on all that 2023 has to bring.

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About the author:

Maria Prokopowicz mindbody headshot

Maria Prokopowicz

Marketing Content Specialist


Maria Prokopowicz is a North Carolina native, UNC Chapel Hill graduate, and current Chicago resident. A wordsmith at heart, she is an experienced content writer and SEO specialist with a passion for telling brands’ stories by capturing their unique voices. When she’s not at work, you can find Maria running along Chicago’s lakefront trail, trying out new fitness studios, or searching for the best nachos Chi Town has to offer.

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