What Is Mindbody Capital and How Does It Help Fitness, Wellness, and Beauty Businesses Grow?

Fitness and wellness business owners face unique challenges, especially when it comes to funding. Traditional financing services can be complex and difficult to qualify for, and they don't always understand the nuances of how studios, gyms, salons, and spas operate, making it difficult to secure the funding necessary to grow their business.  

Mindbody Capital provides flexible and transparent access to funding and is tailored specifically for Mindbody customers. Whether you're managing short-term cash flow or investing in growth, the goal is to make financing simple and stress-free. 

Want to know how Mindbody Capital stacks up against other financing options—and how it could support your business goals? Here's what makes it different. 

What is Mindbody Capital?

Mindbody Capital is funding that's designed specifically for fitness and wellness businesses to help run and grow their business. Traditional lenders often have strict requirements, including strong personal credit, collateral, or a personal guarantee. Other lenders also typically base approvals on years of business performance data, which can be difficult for newer or growing businesses to provide. As a result, many small business owners are denied or overlooked entirely and end up searching for alternative options. 

Funding sources, like Mindbody Capital, change that. For example, in just a few years, companies like Square, Shopify, and PayPal have helped their customers invest billions back into their businesses through fast, flexible capital. Mindbody brings that same powerful model to fitness, wellness, and beauty businesses—designed for your needs and growth goals. With Mindbody Capital, accessing funding is simple and stress-free, offering: 

• No credit checks
• No collateral required
• No lengthy paperwork
• A fast, flexible, and transparent process 

How does Mindbody Capital differ from a traditional loan?

Mindbody Capital provides funding based on your business's historical sales instead of your credit score or personal data. Payments are made as a fixed percentage of future sales, making it an ideal option for businesses with fluctuating revenue. If your sales are high, you'll pay off your obligation faster. If sales slow down, your payments decrease accordingly, helping you manage cash flow. This eliminates much of the bias in the current financing industry where women and people of color are routinely disadvantaged in their access to capital. 

When a business accepts a pre-approved offer, the owner agrees to make payments on their obligation plus a flat fee, known as a factor rate, which is built into the total payment amount.  For example, a $10,000 funding amount with a 10% factor fee will have a total payment amount of $10,000 + $1,000 = $11,000. 

Your offer will outline the payment rate and an estimated payoff timeline. Each day, a percentage of your sales from payment processing will be automatically deducted. 

How Mindbody Capital can support your business

Mindbody Capital gives your business the financial support it needs to take the next step towards growth. Whether you're expanding your space, upgrading equipment, or launching a new service, this flexible funding is built to help you without the delays, credit checks, or complexity that comes with traditional financing. 

Here are just a few ways Mindbody Capital can help your fitness or wellness business: 

• Upgrade your space or studio: Make enhancements that elevate the client experience and reflect your brand.
• Expand your services and offerings: Launch new classes, wellness treatments, or products to attract and retain clients
• Start or grow a franchise: Open a new location or scale your concept across new markets
• Cover rent and operational costs: Navigate slower seasons or rising overhead expenses with more peace of mind
• Invest in equipment and technology: Replace outdated tools or add new ones to improve efficiency and service quality
• Hire and retain staff: Bring on new talent or invest in training for your team to deliver standout service.
• Boost marketing efforts: Fund strategic campaigns that drive awareness, fill classes, and grow your client base 

Why Mindbody Capital is better

Mindbody Capital provides a smarter, more affordable way to access funding. Unlike traditional lenders, which reject 81% of small business loan applications, Mindbody Capital offers significantly lower rates. The application process is simple, and funding is based on your business performance rather than your credit score. This advantage stems from Mindbody's trusted relationships with its customers and direct visibility into their business performance. As a result, they can offer low-cost financing with a minimal capital fee—an offer that stands out in the market. 

Small businesses across the globe are getting better, easier access to capital through their business management software and payment providers to help them move forward and fuel growth. Mindbody Capital brings that same opportunity to the wellness industry and its passionate, hardworking business owners. With funding designed specifically for your needs, you can keep your journey moving forward, regardless of your financial situation. 

Merchant cash offers and advances are provided by Parafin and governed by Parafin's Terms of Service Merchant cash offers and advances and bank transfers are subject to review and may be rescinded. Merchant cash offers and advances are not extensions of credit or loans and they may not be used for personal, family, or household purposes.