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How Salons, Spas, and Wellness Businesses Can Use ClassPass to Grow Their Revenue

By Kinsey Livingston

You may know ClassPass as the monthly subscription service that provides consumers with access to fitness studios and gyms across the globe. What you may not realize is that salons, spas, and wellness businesses can also list services and expand their reach to hundreds of thousands of ClassPass members. In fact, only half of the merchants that work with ClassPass today are fitness locations, the rest are salons, spas, and other wellness businesses.

Access a wider audience looking for services like yours

By joining ClassPass as a partner, you gain access to the hundreds of thousands of ClassPass members that use the app to discover and reserve at businesses in their communities. In 2020, 95% of ClassPass subscribers reported that they plan on frequenting beauty and wellness businesses at least once every 2-3 months when their cities reopen, with 46% planning on booking multiple times each month upon reopening. These users are people who specifically love variety and discovering new businesses in their neighborhood—80% of ClassPass bookings are for businesses that members have never previously visited.

As we emerge from the pandemic, rebuilding your business and attracting new customers will be more important than ever. ClassPass can help you fill your appointments and grow your revenue.

How does it work?

Users who sign up for ClassPass receive a monthly allotment of credits that they can use on a variety of experiences, like fitness classes, massage, cryotherapy, facials, haircuts, and more. The credit value of an appointment varies based on type, time, popularity, location, etc.

It’s easy to get started

It takes about 10 minutes to get your business listed on ClassPass. You can choose the number of appointment slots you’d like ClassPass to help you fill and ClassPass does the marketing for you. ClassPass will also send an email reminder to your attendees so they show up on time.

How can I determine if ClassPass is the right choice for my business?

ClassPass will provide you with customized dashboards so you can easily track your performance. You can review reservation history, revenue earned, utilization, and more. While it varies widely by location and type of service, businesses typically increase their revenue by 10-20% by using ClassPass.

In just four months using ClassPass, Cryofuel saw 552 unique users and total revenue of $21.4K.

We’re so confident ClassPass will increase your visibility and revenue, we guarantee it. If ClassPass doesn’t increase your revenue in 90 days, we’ll write you a check for 2x the difference.

Ready to learn more about how ClassPass can benefit your business? Check out this webinar: 

Learn about the ClassPass Guarantee.

Visit ClassPass

About the author:

Kinsey Livingston

Kinsey Livingston

VP of Partnerships


In her role, Kinsey oversees the sales, account management, corporate sales, sales operations and enablement teams, in addition to leading the Women at ClassPass group. Previously, Kinsey spent nearly a decade at Yelp leading, training and scaling large acquisition and upsell organizations. She holds a degree in Business Economics and Communications from University of California, Santa Barbara. After growing up in southern California, she is adapting to the ski slopes of Montana with her husband and twin toddlers.

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