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The Business Owner’s Dilemma: Dividing Time Between Self and Business

Many wellness business owners (myself included) struggle to find time for self-care. We give 100% of our time and effort to running our businesses, and, because we know there’s no set schedule or salary, we tend to push the limits to achieve results as quickly and dramatically as possible. Often, this means our personal commitments and interests are put on the back burner.

As a personal and professional coach, a Certified MINDBODY Consultant, and owner of several wellness businesses myself, I have first-hand experience with the burnout this kind of lifestyle causes—especially in the long run. That’s why I’ve compiled the following tips to help you find more balance this year and to help you seamlessly divide your time between self and business.

Schedule in “you-time”

Take it from me, it’s necessary to take time for yourself. Over the years, I’ve learned that scheduling and prioritizing, not only business tasks but also personal commitments, has helped me avoid neglecting myself and loved ones. From doctor appointments and meetings to meals and even time with friends and family, scheduling “you-time” is essential. Then, you can prioritize and schedule administrative tasks like pulling reports, updating website content, and connecting with staff accordingly, with a clear head.

Develop a routine

When working for yourself, it’s important to create good habits. Although sticking to a routine requires discipline, it’s well worth it. Start by developing a morning schedule; wake up and get ready at the same time each day, just as if you were going to clock in. Routine helps you make the most of each and every day.

Rethink your definition of “vacation”

Vacations aren’t always taking a trip to another city or foreign country. Instead, think of a vacation as simply time away from your business to refresh your mind. When you do this, you allow for clear thoughts and new ideas to flow. These vacations can be taken as often as once a month as a break from reports, staffing headaches, money management, and more. If possible, major vacations should be taken every six months to truly restore your creative mind. As business owners, silencing the noise in our heads on a regular basis helps our visions become clearer.

Forgive yourself

The most important thing I’ve learned in balancing life and work is forgiveness. After all, you’re doing the best you can. Forgive yourself for the little things you might miss or have to reschedule because a staff-member got sick and required you to sub in. Forgive yourself for the appointment you were late for because selling a membership took longer than planned. Most people will understand, especially your family and close friends. I’ve learned that those who don’t probably aren’t who you’re meant to have in your life anyway.

“Balance is everything” is a simple saying, but one that I’ve said to myself time and time again. Only by striving for balance is it possible to excel in both your personal and professional life. Trust me, you’ve got this.

Learn more about how to keep your work and life in balance

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About the author:

KK Hart

KK Hart

Mindbody-Certified Business Consultant

As an innovative, boutique company, KK and the team at Hart Marketing & Communications develop, design, and execute marketing, sales, and creative services in partnership with our clients. Whether you’re a startup or an established business, we help with client acquisition and retention through specializing in effective, ROI-driven strategies to help you reach your target client in person and online, positioning you for consistent and strategic KPI (key performance indicator) growth.


A former sales and marketing trainer for many of the largest businesses in the world, with 20+ years of experience, KK works 1:1 exclusively and directly with fitness, beauty, health, wellness, and tech business leadership of many types: from the solopreneur/operator to corporate executives, and everything in between.


The driving force of our success, KK also has the tremendous privilege of helping countless independent business owners to utilize holistic best practices to implement customer-centric, authentic sales and marketing that drives results and profitability- regardless of industry or niche. She doesn't just know her stuff, she lives her values with long-time entrepreneurial experience (8+ businesses and counting!), diligent measurement, and a data-driven approach to how we work with clients.


With a focus on providing comprehensive, full-service support that spans every need from sales, marketing, digital ads, website, PR/press, pricing, and software optimization—our entire goal is to add less to a busy business owner's to-do list, so you can enjoy the benefits of growing and scaling professionally...without losing your soul or burning out in the process personally! Learn more and snag a free strategy session:

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