Instagram is one of the most popular social media platforms, with over 800 million active monthly users and over 95 million photos and videos shared per day. Not only is engagement highest on Instagram relative to other social media platforms, it’s the number one way Denver-based fitness buffs discover new fitness trends in the city.*
Fitness is one of the largest content segments on Instagram. Popular hashtags like #yoga, #fitspo and #fitfam return millions of results. So how do you stand out in a crowded space? We’ve noticed some MINDBODY customers are doing a great job sharing their best work and communicating about their brand on the highly-loved social media platform.
Whether you run a Denver-based yoga studio, crossfit gym or cycle bar, you’ll get some serious inspiration from our list below.
Corepower Yoga (South Denver)
Ready to “live your power?” Of course you are. Corepower Yoga isn’t your typical yoga studio - they truly believe in working every muscle and emotion by combining the smooth flows that yoga has to offer and the intense sweat sesh often associated with a high intensity workout. Denver athletes can discover the most powerful version of themselves by sweating, flowing and savasana-ing with some of the most talented and dedicated instructors in the city. Their clientbase and the number of studios popping up all over the country is certainly on the rise - just like their Instagram following. Their mindful use of clean lines and a natural, consistent filter on all their photos provides a cohesive and apirational look to their account.
The REBEL Workout
Looks like you now have a reason to be a rebel WITH a cause - and that cause is fitness. If you’re looking for a mind-blowing strength and cardio session full of kettle bells, TRX straps, battle ropes and weight sleds (that’s right, we said weight sleds), then look no further, Denver. The REBEL Workout is guaranteed to get your heart pumping and induce heavy sweating. They’ve mastered the art of capturing movement when it comes to the photos they post on their Instagram account. Their mix of city views and inside-the-studio shots tied in with the occasional pun makes this account one to truly envy.
You may think you know pilates, but have you ever thought about taking a pilates class that takes high intensity workouts to the next level? At Denver-based Fierce45, they instill within their students that this type of exercise isn’t just a “workout,” it’s a “movement.” And we couldn’t agree more. In fact, we’d say that their Instagram page or more than just a social media platform, it’s an inspiration. Using chic shades of charcoal, olive green and navy really helps makes their account look - dare we say - fierce?
Shift Cycle + Fitness
Let’s hustle hard and ride even harder. The highly-motivated and rhythm-obsessed instructors at Shift Cycle + Fitness want all Denver cycling aficionados to make “shift” happen. This 45-minute high intensity, low impact cycle workout focuses on optimal movements, music and motivation. Speaking of motivation, their sleek use of cobalt blue, inspirational quotes and in-action shots of their students taking their “shift” to the next level is making our head spin in a good way.
Please be kind and rewind… your mind, body and soul. The concept behind Denver yoga studio, Kindness Yoga, is a unique one. They make the practice of yoga accessible to everyone by offering donation-based classes and filling their schedule with a multitude of different yoga styles. By embracing all levels, shapes and sizes, they prove that kindness truly can make a difference within their community. By providing loving words, yoga tutorials and calming imagery on their Instagram page, we feel good about scrolling through their feed on a daily basis.
These fitness studios prove that having a strong social presence is one of they keys to growing your business. Making your mark on Instagram doesn’t have to be a difficult process and we’re here to prove that! Check out our guide, A Step-by-Step Guide on How to Use Instagram to Grow Your Business, to get started.
*MINDBODY Wellness Index Survey July 2018