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Three woman from the 1920s with vintage workout wear and weights

New Fitness Trends from Denver

By Katherine Wernet

January 25, 2024

Sweatin’ to the Oldies with Richard Simmons, the Bowflex Home Gym, the Jane Fonda Workout, the Thighmaster, Buns of Steel, Tae Bo, Jazzercise—Ah, the fitness fads of yesteryear. The way to stay fit seems to be constantly changing. New trends suddenly pop up, replacing something that you were sure was here to stay (Ab Roller, where are you now?).

When searching for the next big thing in fitness, where better to look than Denver, a city often cited for being one of the fittest in the nation? In the Mindbody Wellness Index, we discovered that 78% of Denver residents exercise at least once a week; the national average is 70%. Even more impressive, 46% of Denver residents work out three times a week or more! With so many sweat sessions happening in Colorado’s capital (see for yourself what’s on available on Mindbody), it’s possible to get a sense of what’s happening now and what’s new and about to be the next big fitness trend.

The hottest fitness classes in town

At the moment, yoga is the most popular class/group exercise in metro Denver across all ages, with 29% saying they go to yoga classes at least once a week. Weight/strength training and CrossFit® follow in the top three, with 17% and 16%, respectively. The top three reasons for exercising are to gain/lose weight, to reduce stress, and to feel good. 

Twenty-eight percent of Denver respondents reported that they prioritize exercise, with an additional 47% answering that they try to prioritize fitness when they can. With so many folks focused on exercise, they’re bound to want to try something new.

Getting those steps in...

Tech is another significant trend in the quest to get fit. Fitness trackers have become an important part of accountability and exercise routines (more on the rise of the fitness tracker here). In a recent survey, 69% of Denver residents reported owning a fitness tracker. The top brand for trackers was Fitbit (with 57% of owners having chosen the brand), followed by Apple (at 30%).*

Where are we headed?

Perhaps fueled by their fitness trackers, much of Denver is looking to attempt new types of exercise, with differences across age groups, allowing for a wide range of exercise forms.

As a trend-savvy Denver business owner, you’ll want to do the following:

  • Take the time to identify the group you should be focusing your marketing efforts on and where you can find them (and they can find you!).
  • Survey your current clients and see if there are new forms of exercise they’d like to try at your studio. If it fits within your brand and there’s enough interest, try it out!
  • Check out the competition on the platform you want people to find you on. See who’s attracting a lot of buzz, and see what’s getting them all the attention!

By all accounts, there’s a fit future ahead! With a little bit of research (ours and yours!), you can be, not just a fitness fad, but one step ahead of the trend game, a true classic.

*MINDBODY Consumer Insights Survey, April 2018

Learn more about fitness in Denver.

Read the Report

About the author:

Katherine Wernet

Katherine Wernet

Senior Campaign Program Manager


Katherine leads the salon and spa marketing strategy at Mindbody and is part of the team behind the Mindbody Wellness Index. While she started her career in film and television, a passion for small businesses won out and led her to Mindbody. She earned her MBA from UCLA Anderson School of Management.

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