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How to Find the Best Live Stream Platform for Your Fitness Business

By Mindbody

Selecting a streaming platform to live stream your fitness classes or host your pre-recorded content is one of the most critical decisions your fitness studio is going to make this year. The fitness industry is changing—and your business model needs to incorporate live streaming and recorded video to stay relevant now and plan to create a long-term hybrid business model that balances video and the in-studio experience. Because live streamed classes are new to most businesses, we've compiled a list of things to consider as you search for a provider—and how Mindbody's platform measures up. 

Integration into your scheduling software

You've got enough on your plate and managing another software platform like Zoom and Instagram or Facebook Live to stream live workouts or host on-demand classes shouldn't be another thing on the to-do list. Look for a solution that integrates right into where you already work. It's easier to add-on to something you already use than jump to another platform mid-workflow. 

That's why we designed our video solutions to integrate right into your Mindbody software. Your members can use their existing memberships and class packs to book live streamed fitness sessions, and if you offer on-demand content, a login to your site is the key to your workouts.  

Charge for access—seamlessly

Let's be honest: your business needs revenue to survive, and giving your workouts for free may work as a sort of free trial, but long term, you need a way to gate and monetize your classes. Streaming on your Facebook page or Instagram Live may work for now, but you need a paywall to keep your sales process flowing even while people are doing work-ins with at-home workouts. Plus, once you set up a paywall, you need a way to process credit cards for drop-in classes and memberships. 

If the thought of managing all of that has you feeling like you just did a high-intensity class, don't worry: Mindbody does it all, right within one software. There’s no new learning curve for you—or your customers when they book and buy a class. 

Built with wellness in mind

When coronavirus first hit, fitness studios everywhere flocked to Zoom to stream live classes. And while it works, for now, it's not an ideal long-term solution because it wasn't built with the wellness industry in mind. This means that they won't be changing or updating their product as the industry—and your needs—change. 

Mindbody's built its video solutions for fitness businesses like you, so we're continually testing and evolving our platform as feedback comes in. We're dedicated to building a best-in-class solution for you, whether you teach kickboxing classes or yoga Nidra. 

The last thing you should worry about is your live stream platform—let Mindbody help you with that.

Learn more about Mindbody's video products.

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About the author:

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Staff Writer

Mindbody is powering the world's fitness and wellness businesses, connecting them with more consumers, more effectively, than anyone else.


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