Here’s How Nail Salons Can Deliver a Low-touch Experience
By Denise Prichard
The coronavirus pandemic (COVID-19) has transformed the way nail salon owners run their businesses.
This time has been especially tough for those who have been forced to navigate through the uncertainty of multiple opening and closings. Thankfully, consumers are starting to become more comfortable returning to their favorite beauty spots—with nail salons being high on their list. In fact, according to a study of Mindbody app users in May, nearly half of consumers (47%) were eager to continue their cadence of regular manicures and pedicures.
You're already being extra careful when it comes to cleaning and disinfecting your space and have taken the initiative to provide disposable masks and gloves to your staff to reduce the risk of COVID-19, but did you know your software can also help keep your clients and staff healthy and safe at your nail salon?
Here’s how nail salons can implement a low-touch experience before, during, and after an appointment to help protect their clients and staff from COVID-19.
Encourage clients to book online
The low-touch experience starts with the right nail salon software. With Booker and Bowtie by Mindbody, you can minimize contact, protecting the health and safety of both your clients and staff. By enabling your clients to book their nail appointments via your website, Mindbody app, Mindbody.io, your branded app, or by texting Bowtie, you can treat your clients to a safe and seamless experience from the moment they book.
Paperless waivers for the win
Gone are the days of shared clipboards and tablets. Eliminate the need for unnecessary contact by using Booker to send paperless forms and waivers before a client’s nail appointment. That way, you’ll have all the info you need before their service.
Require virtual check-in
Due to social distancing guidelines, nail salons are operating under strict limitations on how many people can be in their business at once. In this new landscape, getting rid of the waiting room is an important step to help keep everyone safe.
With virtual check-in, your clients can simply text when they’re approaching your business. A simple text checks them in and notifies the assigned staff member of the client’s arrival. Once the service provider is ready, they can text the client back letting them know they’re ready for them.
Embrace contactless checkout
Once the nail appointment is over, your staff can use the business app on their personal devices to ring clients up for their services, allowing them to skip the front desk and enjoy a contactless checkout. An added bonus? With the business app, your staff can see retail purchases the client has made in the past, giving them ample opportunity to upsell during the checkout process.
Rebook after service
Rebooking with Booker is easy. With the business app, your staff can rebook clients the moment their nail appointment is over. Or if a client is in a rush to get out the door, Bowtie automatically reaches out with a customizable, automated text message 30 minutes after the service to see if they want to book another nail appointment.
In this new normal, having the right nail salon software is key to providing a low-touch experience at your business that keeps your community safe (and pampered).