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Women in cycling class

5 Ways to Get More Customers to Your Cycling Studio

By Lauren McAlister

May 22, 2023

Your cycling studio has awesome instructors, inspiring playlists, and a loyal following, but there are still bikes to be filled. You’re ready to take your business–and classes–to the next level, but how do you make it happen?

We’re here to help.

Let’s start with five simple ways to get more cycling customers in the door. Once they’ve made it into class, you’ll wow them with an unforgettable experience, and gain members for years to come.

1. Keep your online presence on point

In today’s online-dominated world, your website really matters. Often serving as the first impression to potential customers, it’s especially important your site is both user-friendly and aesthetically pleasing.

If you haven’t built a website yet, consider this a friendly reminder to get to it! It’s easier than you think, especially with templated website builders like LiveEdit.

Have a site but haven’t looked at it in a while? It might be time for an upgrade (or two). Ask yourself the following questions:

  • Is my website easy to navigate?
  • Does it include updated photos of my staff and clients having fun in class?
  • Is information on my services, pricing and schedule up to date?
  • Can clients schedule a class directly? Convenient online booking software makes all the difference in converting a potential customer into an ongoing client.

2. Get social

If you’re not active on social media, you’re missing out on a huge, free opportunity to engage with existing customers and, of course, attract new ones to your studio. Both Facebook and Instagram are perfect platforms to highlight staff-members, share upcoming promotions, provide a welcoming, behind-the-scenes look at your business and give them the ability to directly book classes at your studio.

Let’s be honest: Going to a new studio can be intimidating. Social media gives customers the opportunity to get more comfortable with your brand before they book a class–it’s good for them and even better for business.

3. Make ‘em an (introductory) offer they can’t refuse

The first visit to your studio is worth celebrating! Create an introductory offer that helps nudge a new customer to book their first class, and then to return over the coming weeks. For example, offer 30 days of unlimited classes for $30. Throughout the month, acknowledge how much you appreciate their business and continue to roll out the red carpet through multiple touch-points.

4. Start a rewards program

Having a member rewards program that fully integrates with your studio management software can make rewarding your loyal customers a snap and also act as your all-in-one referral solution. The best part? People are four times more likely to buy when referred by a friend, according to a recent survey conducted by Nielsen.

Another idea: Give your instructors special offer cards (for a free class or discounted class) to pass out to new students or to their friends looking to try out your studio. You could even reward them for spreading the word with cash bonuses or entries into staff giveaways. This type of incentive helps fill up their classes (which always makes things more fun) and helps you access a new pool of customers–it’s a definite win-win.

5. Give back with a donation-based class

Donation-based classes are an amazing way to give back to your community while getting to know an entirely new customer base. Decide which local organization(s) will receive the donation and ask for their help to amplify your marketing efforts and promote attendance.

Not only will you build new, meaningful relationships within your community, but you may also encourage a previously hesitant customer to come to a class in the name of a cause they care about.

Ready to attract more clients to your cycling studio?

Get a Demo

About the author:

Lauren McAlister

Lauren McAlister

Senior Marketing Content Specialist


Lauren is the co-owner of a fitness studio and a certified Nutritional Therapy Practitioner (NTP). Born and raised in California, Lauren has a heart for fitness, travel, and baking. She's also passionate about crafting meaningful content for others in the wellness space, which makes her role at Mindbody a perfect fit.


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