3 Barbershop Marketing Tips for Father's Day
Last year, the National Retail Federation reported that Father’s Day spending hit $17 billion, with the average American spending $148.58 on dad. What were consumers spending their money on? A large chunk was spent on gift cards ($2.3 billion) and personal care ($1.15 billion)—two categories that barbershops can take advantage of this year.
Since 2021 is setting up to be the year that more and more businesses can allow customers back into their locations and families have an opportunity to celebrate this day in person, it’s safe to say that these numbers will remain high. So, what does all of this mean for you? Well, if you're a business owner for a male-centric business such as a barbershop—Father’s Day represents an opportunity for your business to make a serious summer surplus.
In order to make this Father’s Day a monetary success at your barbershop, it’s all going to come down to your marketing efforts. You need to showcase to fathers and all their gift-seeking loved ones that your barbershop is the perfect place for dad. So, let’s get to it—here are three Father’s Day ideas for barbershops to turn their shop into the Father’s Day destination.
1. Push Father’s Day gift cards
Gift cards are one of the most popular items purchased to show dad some love. They’re a great option for all those procrastinating last-minute shoppers out there. They’re also equally attractive for gift-givers who may not know exactly what to get but know a spot the person they’re buying for likes.
With that being said, push gift cards at your barbershop during the days leading up to Father’s Day—they’ll be a big seller. With so much potential profit out there for gift card sales, it’s imperative you promote them at your shop.
Create some special ones specifically for Father’s Day. Make it clear that these aren’t generic, but instead, Father’s Day specific. Be sure to make them highly visible by promoting them in-house, on your website, on your social media pages, and through your email marketing campaigns. Additionally, make sure they are easily accessible at your checkout.
2. Create Father’s Day gift bundles
As opposed to just marketing your services, holidays like Father’s Day present local barbershops with the perfect opportunity to market any stocked products they may sell. Maybe you sell shampoo or gel, or razors—whatever items you keep stocked, the days leading up to Father’s Day are the perfect time to push them. Besides simply selling them individually, group some products together to make a gift bundle.
Gift bundles give your customers the opportunity to bottle up your services and bring them home. Fair pricing and logical grouping are always important when it comes to creating a valuable package; however, presentation is hugely important for a gift-giving occasion such as Father’s Day.
Put the time into thoughtfully decorating these bundles. Gift buyers have a long list of things to do in preparation for Father’s Day. Eliminate the trouble of wrapping and your bundle becomes that much more invaluable.
3. Spread the word about Father's Day specials
Now that you’ve created some gift cards and some attractive gift bundles in preparation for Father’s Day—half the battle is done. You’ve got one more thing left to do. It’s time to get the word out there! Here are some ways to do just that.
Email marketing: Get that one-on-one conversation going with your customers. Send your customer base an email letting them know that gift cards and gift bundles are available to purchase for Father’s Day. Customers themselves might find the information useful, and if they’re delivered to dad directly, he can forward your email to all his gift-givers as a hint.
Social media: Popular social media sites such as Facebook, Twitter, and Instagram give your barbershop the ability to engage with a large audience of potential new clients. Though slightly less personal than email, social media can help barbershops cast an even wider net for driving more business. In fact, 73% of businesses think that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business.